Appointment brings over two decades of mortgage industry experience
Mortgage brokerage network Centum Financial Group Inc. has announced the appointment of Lori Smith as vice-president, growth and development. According to a news release, Smith brings to the role over 20 years of experience in the mortgage industry, joining the national leadership team to spearhead efforts in expanding the broker network and enhancing engagement with mortgage professionals across Canada.
Smith has been described to have experience in executing growth strategies and delivering substantial results within the financial services sector. She holds the Accredited Mortgage Professional (AMP) designation, underscoring her commitment to industry standards and leadership.
In her new role, Smith will be responsible for leading Centum’s national initiatives to grow its broker network membership and foster strategic partnerships. Her mandate also includes overseeing sales performance, providing market insights, representing the Centum brand, and engaging with the industry nationwide.
Before joining Centum, Smith served as regional vice-president at Manulife Bank. Her tenure there was described as consistently surpassing growth targets and earning multiple President’s Club awards, the company noted. Her previous leadership positions at Merix and FNF Canada involved developing broker programs, expanding channel partnerships, and driving national business development.
“CENTUM is a network built on independence, innovation, and integrity—and that aligns perfectly with my own values as a leader,” said Lori Smith. “I’m excited to support our members by driving growth, building new relationships, and helping elevate our value proposition across Canada.”
Adrian Schulz, president of CENTUM, expressed his enthusiasm for Smith’s appointment. “Lori is a strategic leader with deep roots in the broker channel and a proven track record of driving growth,” he said. “She brings the right mix of industry experience, relationship-building, and execution to help shape our next chapter.”
Based in Ontario, Smith will collaborate closely with CENTUM’s national leadership team, brokerage partners, and affiliated real estate brands to cultivate long-term value for members and position the company for continued national growth.
Founded in 2002, CENTUM Canada provides its members with advanced technology, exclusive training through CENTUM University, and tools such as Mortgage Monitor and DirectPay.
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