Empowering BC brokers with seamless, portable mortgage protection for every client, every time
This article was provided by M3 Financial Group
M3 Financial Group (M3) and Manulife Canada are bringing Manulife’s Mortgage Protection Plan (MPP) to British Columbia (BC). Through Simplinsur, M3’s in-house insurance partner, all M3 mortgage brokers in the province can now offer Manulife’s comprehensive protection insurance in the moment’s clients need it most.
BC serves as the strategic starting point for Manulife and M3’s extensive broker networks. For both organizations, this collaboration represents both a powerful new product offering for brokers and a natural extension of their shared commitment: delivering industry-leading solutions for Canadian homeowners with a best-in-class client experience.
Closing the gap in mortgage protection
Until now, only Verico brokers in BC had access to MPP products.
By onboarding Manulife’s MPP, Simplinsur equips all M3 brokers with a portable, trusted, and easy-to-understand solution that integrates seamlessly into the mortgage process.
“Brokers sit at the centre of the mortgage conversation, and protection planning belongs there,” said Paul Desire, senior vice-president of Simplinsur. “With this launch, all M3 brokers can now close the gap with a product that is simple, effective, and built around the mortgage experience.”
More than just another product
Manulife’s MPP unlocks three clear advantages for brokers:
- Differentiation: Offering the right protection at the right moments sets brokers apart in a competitive market.
- Client loyalty: Tackling risk head-on earns trust and deepens client relationships.
- Operational efficiency: Strengthened integrated offerings across lending, insurance and planning portfolios that offers simplified solutions for customers.
“This partnership with M3 is about more than expanding our reach – it’s about making a meaningful difference in the lives of Canadian homeowners,” said Pamela Wong, head of affinity at Manulife Canada. “By working together, we’re making mortgage protection more accessible, helping families feel secure through life’s unexpected moments, and reinforcing our commitment to protecting what matters most.”
How MPP works
Backed by Manulife, Canada’s largest insurance provider, MPP combines life and disability protection in one package, giving clients security and peace of mind knowing their mortgage is covered if the unexpected happens.
Key features include:
- Immediate coverage: Referred clients receive extended coverage as soon as an application is submitted.
- Dedicated advisor support: Manulife Licensed Insurance Advisors will guide M3 broker-referred clients through the insurance process with expert care.
- Simple application: A quick health questionnaire.
- Portable protection: Unlike traditional creditor insurance, Manulife’s MPP coverage stays with the client, even if they move or switch lenders — ideal for the broker channel.
- Flexible benefits: Options to pay down debt in the event of death or cover payments during illness or injury.
- Client-friendly extras: Including a 60-day money-back guarantee, premium waivers for job loss, and terminal illness protection.
A strategic fit for Simplinsur’s to support all M3 brokers in BC
Simplinsur has built its reputation on driving broker success. Adding Manulife’s MPP aligns perfectly with that track record.
“This is about giving brokers the ability to go further for their clients,” said Sylvain Hetu, president of Simplinsur. “It’s not just about their mortgage, it’s about protecting their family’s future.”
With BC now live, the initiative underscores M3’s commitment to equipping brokers with tools that strengthen both businesses and client outcomes.
