Integration brings a unified platform, expanded products, and faster, more consistent underwriting
Alta West Mortgage Capital Corporation (Alta West Capital) and Premiere Home Mortgage Ltd. (Premiere) have been working closely together for the past few quarters to ensure that this moment will arrive. And now, the time has come for the two lenders to unite under the Alta West Capital banner.
This decision was the natural next step for the two lenders, owing to their shared values of practical, common-sense lending, expediency, efficiency, and putting their investors and clients at the heart of what they do. We are looking at an evolving industry; expanding compliance requirements, cost of capital, scalability and service expectations demand that lenders consolidate their strengths to broaden their offerings for an ever-changing market.
The moment has arrived for Premiere and Alta West Capital to unite into a singular, wide-reaching platform that will offer an unparalleled range of versatile products. Both teams will coalesce to bring together veteran lenders who share a common goal of unlocking possibilities for brokers, borrowers and investors alike.
A unified platform for brokers
With Premiere fully integrated into the Alta West Capital platform, brokers familiar with either company will now benefit from a streamlined, cohesive experience boasting a massively expanded product line and unified underwriting methodologies. All of this will serve to offer brokers more tools to close as many deals as possible through a single point of access and with the same gold standard service they have come to expect from both companies. Across all lending regions, the coalesced approvals team will reduce friction and increase clarity, providing speedier service for broker partners.
The combined team also offers expanded coverage into more niche areas within BC, ON and AB, deeper expertise, and more robust support for brokers nationwide through expansive internal systems and institutionally backed liquidity. With a larger Business Development and underwriting team, brokers can expect faster answers, more creativity in deal structuring and a heightened capacity to review files that may previously have fallen between cracks of two separate ecosystems.
Brokers familiar with Premier will now gain access to the full AWC product suite, including Express solutions, Flex products, advanced bundle programs, the Flexline HELOC, and lending on multi-residential and mixed-use properties. Brokers familiar with Alta West Capital will receive Premiere’s bespoke servicing with an equity first approach, allowing them to lend on rural properties and even on some mobile homes! The unified companies under the Alta West Capital banner will now offer one of the most versatile and comprehensive private-lending product lineups in the country.
Finally, brokers who only have experience with Premiere but not Alta West Capital, will immediately benefit from the acquisition by automatically qualifying for its Broker Loyalty Program where they can earn up to 15 BPS every quarter. In addition to this, Alta West Capital pledges to donate $100 to a designated charitable foundation for every deal that is funded. So, when you work with Alta West Capital, you are a part of its charitable giving back at the same time.
The lenders’ combined operational discipline further enhances the value of this integration. As a single, fully registered securities manager, Alta West Capital folds decades of experience together into the helm with Premiere. The newly broadened banner of Alta West Capital now maintains a diversified portfolio of over $400 million AUM. For investors, the strengths of both companies’ disciplined underwriting standards, management practices and investment philosophy have been interwoven, ensuring a smooth integration.
Honouring Premiere’s legacy
Premiere has served brokers, borrowers and investors across Canada for over 40 years, establishing a reputation for fast answers, pragmatic underwriting, prudent risk-management and excellent service. This legacy is precisely why Alta West Capital has acquired Premiere: their shared values and standard of excellence aligns them.
Premiere staff have been retained and now operate fully within the Alta West Capital network, ensuring that brokers and investors will continue to work with the professionals they know and trust. Premiere’s identity will now be woven into the broader Alta West Capital fabric, allowing its voice to be projected through a larger national platform for years to come.
Leadership commentary
“Our industry is changing, and this integration positions us to be a leader within that change.” said George Botros, Chief Executive Officer of Alta West Capital. “By uniting under one platform, we are joining together decades of experience, standards of discipline, and shared values. Premiere’s legacy is strong, and we are honoured to be the co-author of its next chapter where brokers can expect more support, more clarity, and a broader range of solutions. We are better together.”
“This is a win for the entire broker community,” added Armando Diseri, Chief Sales Officer of Alta West Capital. “Brokers will immediately benefit from faster service, enhanced creativity in deal structuring, and direct access to a more expansive suite of products. Premiere built exceptional relationships across Canada, and we are proud to welcome those relationships fully into the AWC family.”
A new era for brokers
The integration arrives at a pivotal time. The Canadian private lending landscape is undergoing rapid transformation, and the industry is accelerating. Broker expectations are intensifying, and scale is becoming increasingly essential. The industry is reshaping itself, and lenders must adapt quickly to retain their competitive edge.
Alta West Capital strives not just to adapt but to lead. At the time of release, all Premiere deals now flow through Alta West Capital. Updated product sheets, commitments, term sheets, and documentation are available, and all underwriting, approvals, funding, and servicing are centralized through Alta West Capital systems
Want more information? Reach out today.
Brokers: Armando@awcapital.ca | (647-915-1932)
Investors: investor.relations@awcapital.ca
Media: James.Mckitrick@awcapital.ca
About Alta West Capital
For more than 30 years, Alta West Capital has been unlocking possibilities across Alberta, British Columbia, and Ontario. Alta West Capital maintains a diversified portfolio of over 1,000 loans and has never produced a negative annual return since inception. The company is committed to prudent risk management, transparent investor reporting, and helping Canadians achieve financial freedom through accessible lending. Alta West Capital is also deeply engaged in community initiatives, including long-standing support for organizations such as Shelter Canada and Victory Outreach.
Alta West Capital is registered as an Exempt Market Dealer (“EMD”), Restricted Portfolio Manager (“RPM”) and Investment Fund Manager (“IFM”) in the province of Alberta. The firm is also registered in the provinces of British Columbia, Ontario, Manitoba, Saskatchewan and Yukon as an EMD. The corporation is registered as a mortgage broker in the Provinces of British Columbia, Alberta, and Ontario and holds a mortgage administration license in Ontario as well.
This article was provided by Alta West Capital
