Executive joins bank in national sales role, aiming to drive broker-focused growth
Bridgewater Bank has named Amy Webb (pictured) as its new vice president of national sales, effective November 10, 2025.
Webb brings more than two decades of experience in financial services and residential mortgages. She stepped into the role with a mandate to accelerate growth and deepen broker relationships across the country.
As part of Bridgewater Bank’s executive leadership team, Webb will oversee the Sales, Marketing, and Product divisions, tasked with shaping the bank’s national strategy and enhancing the broker and customer experience.
Webb’s appointment followed a period when lenders increased their focus on broker partnerships as the market and customer needs changed.
“With her extensive industry expertise and proven leadership, Amy will play a vital role in advancing our strategic goals and ensuring we continue to deliver exceptional value to our broker partners,” Dave Fromow, president of Bridgewater Bank, said.
Webb, who previously held senior roles in business development within the national broker network, said she was eager to contribute to the company's next phase.
“This is an incredible opportunity to work with a talented team and an innovative organization that truly understands the needs of brokers and their clients,” she said. “I look forward to helping shape the next phase of Bridgewater Bank’s growth.”
Banks are increasingly seeking leaders with a track record of broker engagement and product innovation to stay ahead of market shifts.
In January, Bridgewater Bank announced the appointment of Russ Mendonca as vice president of credit operations. Mendonca has an extensive experience in the financial services sector, with a background in alternative lending and in leading teams.
Bridgewater Bank, a Calgary-based Canadian Schedule I chartered bank, specializes in residential mortgages and deposit products. With a portfolio exceeding $2.5 billion and over 40,000 accounts across Canada, the bank operates through a network of brokers and its online platform. Established in 1997, it is a wholly owned subsidiary of the Alberta Motor Association.
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