AMP

Office address: 50 Bridge Street Sydney NSW 2000
Website: www.amp.com.au  
Year established: 1849
Company type: financial services
Employees: 3,000
Expertise: Financial planning and advice, superannuation, life insurance, investments, banking
Parent company: N/A
CEO and key people: Alexis George, CEO
Financing status: corporate-backed or acquired

AMP Limited is a leading financial services company in Australia, known for its extensive range of financial products and services, including in the mortgage sector. With a rich history dating back to 1849, AMP has grown to become a significant player in Australia's financial scene, offering solutions tailored to both individual and business needs. The company has $149 billion in total assets under management and administration (as of 2022).

History of AMP

AMP was established as the Australian Mutual Provident Society in 1849. Over the years, it has evolved significantly, transitioning into a publicly listed company in 1998. The years that followed saw an expansion into banking, superannuation, financial advice, and investment management. In 2022, the company announced the sale of its global asset management business to focus on banking and wealth management.

Based on its 2022 annual report, AMP helped over 188,000 banking customers and over 9,290 home buyers in Australia.

Products and Services of AMP

AMP's product offerings are diverse, catering to a wide range of financial needs: 

  • mortgage products: AMP provides competitive mortgage options, including home loans for first-time buyers, property investors, and those looking to refinance. Their mortgage products are designed to offer flexibility and competitive rates to meet the diverse needs of Australians
  • banking services: Beyond mortgages, AMP offers a suite of banking services, including savings accounts, term deposits, and business banking
  • superannuation and retirement: AMP is a key provider of superannuation products, offering solutions to help Australians save for retirement. Their offerings include self-managed super fund (SMSF) services and retirement planning services
  • investments: AMP is the largest diversified investment manager in Australia, offering a range of investment products catering to both individual and institutional investors
  • financial advice: recognizing the importance of expert guidance, AMP offers financial advice services, helping clients to plan for their future, manage wealth, and make informed financial decisions 

Culture at AMP

AMP prides itself on a culture of integrity, professionalism, and commitment to customer service. The company is dedicated to fostering an inclusive workplace where diversity is celebrated, and employees are encouraged to grow and innovate. This culture is underpinned by AMP's core values, which guide its approach to business and client relationships.

About AMP CEO Alexis George

Alexis George was appointed CEO in 2021, bringing over 30 years’ experience to the role. Her leadership has been described as down-to-earth and people focused. She was considered one of the best people managers at ANZ, where she served as deputy CEO before moving to AMP.  

Apart from leadership positions at AMP and ANZ, George also held C-suite roles with ING. Her 10-year career with the European financial institution led to postings in the Czech Republic, Hong Kong, and Australia. She was also previously part of BNP Paribas, Bankers Trust, and PricewaterhouseCoopers.

The Future at AMP

AMP is positioned to navigate the challenges and opportunities of the financial industry with a strategic focus on technology, sustainability, and customer satisfaction. The company aims to leverage digital innovation to enhance its product offerings and service delivery, ensuring it remains competitive and responsive to market trends. AMP's commitment to sustainable practices and responsible investment also signifies its dedication to contributing positively to the broader community and environment.

AMP Bank to offer SMSF lending following eight-year hiatus

Move comes nearly a decade after traditional lenders fled the market

Australian housing market is rhyming with history, if not repeating

BOQ chief economist discusses the unique situation of housing price growth in 2026

AMP CEO announces retirement

Current CFO appointed to top spot

Trump wants to hobble institutional housing investors. Australia wants the opposite

Some voices in Australian government see institutional investment as a path to solving the housing crisis

Mortgage market competition is heating up – but it’s not just about rates

Banks are taking a targeted approach to customer retention, explains AMP Bank’s Michael Christofides

2025 was a knockout year for house prices – just don’t expect the same in 2026

The perfect storm is starting to dissipate as new year brings change of gears

State of broking industry 2025: 'Mortgage-plus-life' conversation gets real

'Many feel they must choose between enjoying life today and protecting tomorrow – a trade-off they shouldn’t have to make,' says AMP Bank's Sean O'Malley

First Home Guarantee helps 21,000 Aussies since October expansion

Mid-year Budget report shines light on scheme’s uptake, announces $10 billion First Home Supply Program

Inflation and rates to keep pressure on property market next year

Economists look at factors that shaped the property market in 2025 to chart path in 2026

Australian Mortgage Awards 2025 commemorative guide now live

Relive the The Oscars of the Finance Industry with exclusive images, videos and the full list of winners and awardees