AMP

Office address: 50 Bridge Street Sydney NSW 2000
Website: www.amp.com.au  
Year established: 1849
Company type: financial services
Employees: 3,000
Expertise: Financial planning and advice, superannuation, life insurance, investments, banking
Parent company: N/A
CEO and key people: Alexis George, CEO
Financing status: corporate-backed or acquired

AMP Limited is a leading financial services company in Australia, known for its extensive range of financial products and services, including in the mortgage sector. With a rich history dating back to 1849, AMP has grown to become a significant player in Australia's financial scene, offering solutions tailored to both individual and business needs. The company has $149 billion in total assets under management and administration (as of 2022).

History of AMP

AMP was established as the Australian Mutual Provident Society in 1849. Over the years, it has evolved significantly, transitioning into a publicly listed company in 1998. The years that followed saw an expansion into banking, superannuation, financial advice, and investment management. In 2022, the company announced the sale of its global asset management business to focus on banking and wealth management.

Based on its 2022 annual report, AMP helped over 188,000 banking customers and over 9,290 home buyers in Australia.

Products and Services of AMP

AMP's product offerings are diverse, catering to a wide range of financial needs: 

  • mortgage products: AMP provides competitive mortgage options, including home loans for first-time buyers, property investors, and those looking to refinance. Their mortgage products are designed to offer flexibility and competitive rates to meet the diverse needs of Australians
  • banking services: Beyond mortgages, AMP offers a suite of banking services, including savings accounts, term deposits, and business banking
  • superannuation and retirement: AMP is a key provider of superannuation products, offering solutions to help Australians save for retirement. Their offerings include self-managed super fund (SMSF) services and retirement planning services
  • investments: AMP is the largest diversified investment manager in Australia, offering a range of investment products catering to both individual and institutional investors
  • financial advice: recognizing the importance of expert guidance, AMP offers financial advice services, helping clients to plan for their future, manage wealth, and make informed financial decisions 

Culture at AMP

AMP prides itself on a culture of integrity, professionalism, and commitment to customer service. The company is dedicated to fostering an inclusive workplace where diversity is celebrated, and employees are encouraged to grow and innovate. This culture is underpinned by AMP's core values, which guide its approach to business and client relationships.

About AMP CEO Alexis George

Alexis George was appointed CEO in 2021, bringing over 30 years’ experience to the role. Her leadership has been described as down-to-earth and people focused. She was considered one of the best people managers at ANZ, where she served as deputy CEO before moving to AMP.  

Apart from leadership positions at AMP and ANZ, George also held C-suite roles with ING. Her 10-year career with the European financial institution led to postings in the Czech Republic, Hong Kong, and Australia. She was also previously part of BNP Paribas, Bankers Trust, and PricewaterhouseCoopers.

The Future at AMP

AMP is positioned to navigate the challenges and opportunities of the financial industry with a strategic focus on technology, sustainability, and customer satisfaction. The company aims to leverage digital innovation to enhance its product offerings and service delivery, ensuring it remains competitive and responsive to market trends. AMP's commitment to sustainable practices and responsible investment also signifies its dedication to contributing positively to the broader community and environment.

Inflation and rates to keep pressure on property market next year

Economists look at factors that shaped the property market in 2025 to chart path in 2026

Australian Mortgage Awards 2025 commemorative guide now live

Relive the The Oscars of the Finance Industry with exclusive images, videos and the full list of winners and awardees

Would a 50-year mortgage work in Australia?

US President Donald Trump’ 50-year mortgage plan sparks debate among local industry experts

Mortgage holders’ rate cut hopes dim as household spending rises

RBA expected to hold steady as resilient household demand offsets case for rate relief

Property investors and ‘nasty’ inflation – Correlation or causation?

'If history is a guide, a policy response will be forthcoming'

Build more, cut immigration: Economist’s non-nonsense guide to solving housing crisis

Industry stalwart lashes out at YIMBYism as ‘monumental mistake’

APRA raises concerns over high-risk mortgage lending

Regulator highlights risks as investor and high-LVR loans rise amid 5% deposit scheme extension

First-home buyer data is grim, but will government intervention help?

Number of FHB loans declined on a yearly basis in lead up to 5% deposit scheme expansion

Lenders ramp up incentives as mortgage wars intensify

Banks offer sizeable cashbacks and rewards to attract switchers

Three cheers for 2025 Australian Mortgage Awards judges

MPA thanks tireless efforts of judges in making AMAs the best night in mortgage finance