RAMS

Office address: Tower Two, International Towers Level 19, 200 Barangaroo Avenue Barangaroo NSW 2000 
Website: rams.com.au 
Year established: 1991 
Company type: financial services 
Employees: 400+ 
Expertise: home loan servicing, customer support, digital account management, financial hardship assistance, flexible loan features, franchise operations 
Parent company: Westpac Banking Corporation 
Key people: Andrew Macey (CEO), Vijendran Ramakrishnan (COO), Julia Mitchell (head of product), Anthony Ziino (head of franchising), Kylie Dinwoodie (senior manager), Joshua Zheng (franchise principal)  
Financing status: formerly PE-backed 

RAMS Financial Group is an Australian lender that helps customers manage their loans and operates the RAMS Home Loans brand. The company supports existing clients with account tools, financial assistance, and clear rate information, even as it no longer accepts new loan applications. 

History of RAMS 

RAMS was founded in 1991 by John Kinghorn, who wanted to give Australians a new choice for home loans after banking rules changed. By 1995, RAMS Home Loans launched, quickly growing as a non-bank lender with its own unique style and mascot. 

• 1995: Raymond A Ram mascot introduced as a real ram 
• 2003: owner-operated RAMS Home Loan Centres opened across Australia 
• 2004: Raymond became an animatronic puppet using film technology 
• 2007: sold to Westpac for $140 million after the global financial crisis 
• 2008: Raymond received advanced animatronic upgrades 
• 2011: CGI Raymond appeared, Facebook page launched, myRAMS online service introduced 
• 2012: RAMS added savings and transaction accounts, Raymond released a single with Angry Anderson 
• 2013: Raymond starred in TV spots 
• 2020: franchisees began selling only Westpac loans under new lending rules 
• 2023: then-CEO Jake Bromwich left the company for Beyond Bank 

In 2025, ASIC took legal action against RAMS for alleged failures in loan oversight and compliance. The claims included using unlicensed referrers and poor monitoring which raised concerns about customer outcomes and company practices. 

RAMS’ products and services 

Although they don’t accept new home loan applications, RAMS Home Loans continues to offer a range of mortgage products and services for existing customers: 

Home loan products (for existing customers only) 

• fixed rate home loan: set interest rate for a fixed term 
• variable rate home loan: interest rate can change over time 
• line of credit: access funds up to an approved limit 
• interest only home loan: pay interest only for a set period 
• split loan: combine fixed and variable rates in one loan 
• construction loan: finance for building a new home 
• low deposit home loan: options for borrowers with smaller deposits 
• refinancing: switch existing loan to RAMS  

Flexible loan features 

• Value Advantage Package: bundle of discounts and benefits for eligible loans 
• offset account: reduce interest by linking savings to the loan 
• redraw facility: access extra repayments made on the loan 
• extra repayments: pay more than the minimum to save on interest 
• repayment holiday: pause repayments for a set period (subject to approval) 
• flexible repayment options: choose weekly, fortnightly, or monthly payments 
• direct debit management: set up and manage automatic payments 

Their myRAMS online platform lets customers manage loans, view statements, and update details easily. Secure messaging and account management tools offer quick support and flexible repayment options. 

Company culture and values 

RAMS aims to make its website and services accessible to all, including those using assistive technology. The company offers support for complaints, interpreter services, and access options for people with disabilities.  

As part of Westpac Group, the firm focuses on equal access for every customer. It also promotes a friendly and inclusive culture, shown through community support, celebrations, and positive messages on social media.  

About CEO Andrew Macey and key people 

Andrew Macey is the CEO of RAMS and has over 35 years of experience in banking and finance. He has held senior roles at Westpac, Capital Finance Australia Limited, and Lloyds International. 

Below are the key staff that help Macey lead the company: 

• Vijendran Ramakrishnan is COO, managing operations, strategy, finance, and risk for the firm  
• Julia Mitchell leads as head of product for RAMS branded products, focusing on home loans and deposit product innovation 
• Anthony Ziino heads franchising and best practice, driving sales growth and business operations 
• Kylie Dinwoodie is senior manager customer operations, working to improve service and customer experience  
• Joshua Zheng is franchise principal, supporting franchise operations and local business growth 

Their leadership helps RAMS deliver steady service and support for clients, even during times of change. 

The future at RAMS 

The firm admitted to failures in supervision and compliance, which led to widespread misconduct in its home loan operations. It began a remediation program in 2025 and worked with ASIC to resolve legal proceedings.  

Westpac stopped new home loan applications through RAMS and moved its mortgage portfolio to core banking. Customers experienced changes in how their loans were managed and saw a stronger focus on compliance from the company.