Partnership brings new asset finance technology into brokers’ existing workflows
Customer relationship management (CRM) platform Lend has formed a strategic partnership with fintech provider LoanOptions.ai, bringing the latter’s full suite of tools into Lend’s broker CRM environment.
Under the partnership, brokers using Lend can access LoanOptions.ai’s technology from within their existing CRM, allowing them to present clients with a digital application process under the broker’s own branding.
Asset finance loan-matching technology AILO is already live within the platform for users. AILO uses machine learning and neural networks to estimate the likelihood of approval across a panel of more than 90 lenders. Within minutes, AILO presents the rates and fees for which the customer appears eligible.
“Our mission at Lend is to give brokers a clear competitive advantage by integrating the industry’s most advanced technology directly into their CRM,” said Andrew Beckett (pictured top right), head of broker and third party distribution at Lend.
“Selecting LoanOptions.ai as a third-party integration was a strategic decision—their team has a deep understanding of the brokerage landscape and has invested years in building solutions that solve real operational challenges.
“By embedding these AI-native tools into our platform, we’re enabling our members to scale more efficiently and deliver the modern, seamless experience today’s clients expect.”
Julian Fayad (pictured top left), founder and chief executive of LoanOptions.ai, expressed that they were excited to partner with a platform like Lend that prioritises technological empowerment for its broker network.
“This collaboration is a great demonstration of how two innovation-focused companies can join forces to eliminate the manual friction and lack of transparency that has historically slowed down the lending process,” he said.
“By integrating our technology into the Lend CRM, we are putting sophisticated, time-saving tools into the hands of brokers who are ready to future-proof their operations. It’s a significant move toward a more efficient, tech-led industry for everyone involved.”
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