CommBank expands national football sponsorship

New six-year deal to also boost grassroots talent

CommBank expands national football sponsorship

The Commonwealth Bank of Australia (CommBank) has entered a new six-year agreement with Football Australia, deepening its sponsorship across all levels of the sport, including new naming rights partnerships for several national teams and youth competitions.

Under the expanded arrangement, CommBank will become the major partner of Football Australia, extending beyond its existing sponsorship of the CommBank Matildas, ParaMatildas, and Pararoos. The bank will now also hold naming rights for the Socceroos, as well as the Emerging Matildas and Emerging Socceroos Championships — two key national youth development pathways.

The investment will support player progression from grassroots through to elite levels, with a focus on increasing youth engagement and enhancing talent identification efforts. Football Australia’s youth competitions, which serve as a pipeline for future national team players, are set to benefit from the funding boost.

This extension follows a four-year collaboration that has coincided with notable growth in the women’s game. Since the partnership began in 2021, women’s and girls’ football participation has risen by 27%, while the CommBank Matildas have recorded a streak of 17 consecutive sell-out matches between 2023 and 2024. CommBank’s Growing Football Fund has also provided grants to more than 230 local clubs and associations.

CommBank chief executive Matt Comyn said the expanded partnership reflects the bank’s long-term commitment to the sport. “With the Socceroos facing the upcoming FIFA World Cup 2026, and the CommBank Matildas preparing for the Australian-hosted AFC Women’s Asia Cup, there has never been a more exciting time to be a fan of football in Australia,” he said. 

“This six-year extension, combined with our previous four years, will result in a 10-year partnership. We hope this long-term commitment will help drive positive and lasting change for the game, players and communities.”

Interim Football Australia chief executive Heather Garriock said the partnership represents more than just sponsorship. “CommBank have been incredible partners since 2021 – in the four years since, we have together taken the women’s and para games from strength to strength, and we cannot wait to extend this success into other programs,” she said.

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