New name reflects expanded lending portfolio
Connective has rebranded its white label division as Connective Lending, marking a significant step in the evolution of its lending platform over the past decade.
The white label business, which began in 2015 with two prime residential loan products, now offers a suite of eight product lines across residential, commercial and SMSF lending. The portfolio is supported by eight funding partners and includes options for prime, near-prime, specialist, commercial, and SMSF borrowers.
The rebrand, Connective said, is intended to better represent the expanded range of lending products available to brokers and their clients. “Our offering has evolved well beyond home loans, and Connective Lending is a name that captures that growth while keeping continuity for brokers and their clients,” said Michael Goerner (pictured top), head of Connective Lending.
“This change better reflects the diversity of the solutions we provide and our ongoing commitment to supporting brokers in delivering value across every client segment.”
In the six months to June 30, 2025, Connective Lending recorded $2.6 billion in settlements, an 18% increase compared to the previous year. More than half of Connective’s brokers currently use the platform, with 15% now utilising three or more products – up from just under 7% in 2021.
Glenn Lees (pictured right), chief executive of Connective, described the rebrand as a milestone for the business.
“Over the past decade, we’ve built one of the strongest and most diverse white label portfolios in the industry,” he said. “The name Connective Lending better represents who we are today – a trusted partner supporting brokers across all lending types. This evolution reinforces our mission to make doing business easier, fairer and more rewarding for brokers and their clients.”
Connective has confirmed that the rebrand will not affect existing products, processes or support teams, with the change intended to reflect the ongoing development of the white label offering.
Connective Lending plans to further expand its product range and partnerships to address new market opportunities and enhance broker competitiveness. The new name will be formally introduced at Connective’s state conferences, beginning today, Oct. 9, in Western Australia.
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