Industry veteran and training specialist join to drive broker growth in the region
Mortgage brokerage Loan Market has announced the appointment of Kaine Adamson (pictured top) as state director and Kirby Moore as training specialist for Western Australia, as part of its strategy to enhance broker support and development in the region.
The move follows a 24% increase in settled volumes by Loan Market’s Western Australian brokers during the 2024-25 financial year. The expanded state team will work alongside national colleagues to help brokers attract and retain clients, diversify revenue streams, and improve business productivity through technology.
Adamson brings over two decades of experience in Western Australia’s finance sector, having held sales and leadership roles at NAB and later at P&N Group. Most recently, he served as general manager for P&N and BCU banks, where he promoted brokers as the group’s primary channel for growth.
Moore (pictured right), who previously worked as a senior customer enablement consultant at MYOB, will focus on equipping brokers and their teams with the skills and resources needed to grow their businesses and deliver results for clients.
“Kaine understands the trust customers place in their broker, and he’s seen first-hand how important it is to strengthen and protect that relationship,” said David McQueen, chief executive of Loan Market. “In his senior lending roles, he’s worked side-by-side with aggregators to remove roadblocks in the application process, saving brokers time and making the process smoother for their clients. His track record is all about sustainable growth and that focus aligns with our commitment to helping our brokers grow.”
“I’ve always known Loan Market has the brand and best model to support brokers, so I’m excited to join the team,” Adamson said. “(Executive chairman) Sam White has always been a passionate advocate in the industry and that filters down through every layer of leadership today, including David whose focus on broker growth is clear in every conversation. Brokers are integral to choice and outcomes in the market, with the end beneficiaries always being the customer.”
Adamson noted that the Western Australian market remains robust. “Perth’s median house price sits near $780,000, representing an 18% increase over the past 12 months, making it one of the fastest‑growing property markets in Australia,” he said.
“On the horizon are market incentives like the planned Home Guarantee Scheme, which brokers will be integral to navigating for clients. Stock levels are also very tight at the moment but there are major land releases opening up, like around Wanneroo, which will deliver another 50,000 homes in Perth’s northern suburbs.
“I’m looking forward to helping Loan Market’s brokers leverage these opportunities and supporting their growth with our local Loan Market team.”
Moore said she is also eager to work with brokers across the state. “I’m passionate about giving brokers the confidence and tools they need to achieve their goals,” she said. “That could be from finding more time in their day through better systems through to sharpening their compliance processes, whatever moves their business forward.
“Being based here means I can deliver training and coaching they need and support them in real time as they put their learnings into practice.”
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