New initiative offers discounted media and tailored marketing support for brokers with their own brand
Loan Market has introduced a marketing program designed to help its independently branded brokerages increase their presence in local markets, providing access to reduced-rate media placements, customised content, and campaign management led by industry experts.
The program is available to brokers who operate under their own branding as well as those using the Loan Market national brand. All participants continue to receive the company’s full range of services, support, and technology.
This development comes after Loan Market launched its largest consumer marketing campaign to date, which aims to enhance brand recognition and broker visibility across Australia.
“This is also about delivering measurable value to every business in our network, no matter how they are branded,” said David McQueen (pictured), chief executive of Loan Market. “We know that building a strong brand takes time, budget and expertise and those things can be out of reach for smaller brokerages.
“This program is about making professional-grade marketing more accessible and more affordable. By extending our media buying power, we’re helping independent brokers build visibility in their local markets to grow their businesses.”
The offering features discounted media packages through a partnership with Sports Entertainment Group, which manages campaigns for major brands. Participating brokerages can access advertising across radio, digital, and outdoor channels at rates up to 33% below standard market prices.
Angela Tracey, chief marketing officer at Loan Market, said the program is structured to accommodate businesses at various stages of growth. “We’ve built three tailored packages – Gold, Diamond and Elite – that give brokers a mix of radio, digital, and outdoor exposure at a fraction of the usual cost,” she said.
Each package includes radio advertising with between 68 and more than 360 commercials over six to 26 weeks, full ad production, digital campaigns delivering up to 1.85 million impressions, and digital billboard placements near broker offices. The program also provides access to corporate hospitality events such as the AFL Grand Final, NRL Grand Final, or Australian Open.
Brokers will also be able to use customised social media content aligned with their brand and have access to customisable websites that highlight their lending specialisation, whether residential, commercial, or asset finance.
“In an increasingly digital and AI-driven world, local identity matters more than ever,” Tracey said. “Brokers want their brand to reflect the community they serve with something that feels real, personal and trustworthy. This program helps them do that, with the support to scale their message without losing what makes them unique.”
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