Broker-led milestone comes amid strategic push into commercial lending for MA Financial subsidiary
Non-bank lender MA Money, a subsidiary of MA Financial Group, has more than doubled its loan book in just nine months, surpassing $4 billion in loans under management, up from $2 billion in December 2024.
Joint chief executive Chris Wyke (pictured) attributed the rapid growth to MA Money’s strategic focus on the broker channel.
“Reaching $4 billion in such a short time is a testament to our strong broker relationships and disciplined growth strategy,” said Wyke. “We’ve made a clear commitment to keeping things simple for brokers – fast credit decisions, consistent service, and ongoing investment in technology and people.”
The recent rollout of its Cinch loan origination platform has enabled faster credit assessments and processing while maintaining a 48-hour SLA to conditional approval.
In response to broker feedback, the lender has also introduced ApplyOnline to enhance familiarity and ease of use.
National sales manager Tim Lemon said the company’s growing team of business development managers has contributed to the strong loan book growth.
“The business has also laid the foundations for its next phase of growth with the appointment of Craig Stuart as head of commercial lending, a strategic move ahead of the upcoming product launch, that will ensure brokers and their clients will have access to the same service excellence in the commercial space,” added Lemon.
MA Money is making a lot of noise about its expansion into commercial finance, which Lemon recently told MPA “is very much a broker-led development”.
“Everything we do involves looking at feedback and tweaking our processes and policies,” Lemon said in an interview.
“Commercial lending represents a significant opportunity, and we’re making sure brokers and their clients will receive the same level of service excellence,” Lemon added in today’s press release.
