Firm surpasses $6.5 billion in settlements and celebrates 100 broker shareholders
Boutique mortgage aggregator Purple Circle Financial Services has reached two major milestones, announcing over $6.5 billion in total loan settlements and welcoming its 100th broker shareholder.
These achievements signal continued momentum for the company, which has pursued a business model centred on broker equity and community-driven growth rather than scale for its own sake. The figures also reflect Purple Circle’s ability to retain and attract brokers who are seeking not just operational support but an ownership stake in the aggregator itself.
“Reaching $6.5 billion in settlements is a testament to the quality of our broker network, the strength of our support systems, and the collaborative culture we’ve built,” said Greg Pennells (pictured above), executive director at Purple Circle.
“But it’s the 100 broker shareholders milestone that makes us most proud. It shows that brokers believe in our vision enough to become owners in the business they help shape every day.”
Founded to challenge traditional aggregation models, Purple Circle promotes a structure where brokers can buy into the company and contribute to its strategic direction. The approach, the company claimed, has helped it stand out in a competitive market increasingly dominated by scale-focused players.
Purple Circle’s boutique model and focus on quality over volume earned it the title of Boutique Aggregator of the Year at the 2024 Australian Mortgage Awards. According to the firm, these latest milestones further underscore its growing appeal among experienced brokers looking for a more collaborative and equitable relationship with their aggregator.
Purple Circle has indicated it will continue investing in tools, training, and community initiatives that support broker-led growth and long-term value creation.
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