Industry figure takes dual role at LMG and Loan Market as Western Australia activity intensifies
Senior Western Australian mortgage industry figure Natalie White-Dunn (pictured top) has rejoined aggregator LMG, taking on two leadership positions as broker volumes across the state continue to increase.
White-Dunn has been appointed WA growth manager at LMG and broker success manager at Loan Market. The move comes amid strong activity in the group’s network, with Loan Market businesses recording an average 20% year-on-year rise in settled deals in 2025.
She previously spent around a decade in the former aggregator FAST, working as a partnership manager with many of the same brokers who are now within LMG following its acquisition of FAST. Her return focuses on helping firms use the group’s technology and compliance framework to improve productivity and better manage operational risk.
“LMG and Loan Market offer a choice in service models for businesses of every size and ambition,” White-Dunn said. “Helping business owners find the right fit for them – while still having the flexibility to change service models if their ambitions change – was one of the big attractions for me to return.”
A central part of her remit will be to support brokers in adopting LMG’s MyCRM platform and associated tools.
“I’ve worked with different broker technologies over the years, and MyCRM is setting a new standard,” she said. “The ongoing enhancements, including the new MyCRM Intelligence tools, give businesses powerful resources, all in one place, to work faster and smarter.”
White-Dunn also highlighted diversification as a continuing focus for brokerages seeking more resilient revenue streams.
“Specialist coaches, MyCRM Diversified and the AFX (Asset Finance Exchange) at LMG and Loan Market make it easier for business owners to expand the relationships with their clients beyond home loans, helping them say ‘yes’ to more growth opportunities,” she added
LMG state director Kaine Adamson said brokers in the network had responded positively to White-Dunn’s return.
“Natalie draws on almost two decades of industry experience to deliver trusted strategic support to our business owners,” Adamson said. “Her decision to return also speaks volumes about the proposition we offer our brokers and the culture in our network. It’s an exciting time for Natalie to return as we continue to innovate for our brokers.”
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