LMG

Office address: Level 7 44 Martin Place, Sydney, New South Wales 2000, Australia
Website: www.lmg.broker
Year established: 1994
Company type: Financial services
Employees: 400+
Expertise: Home, commercial, and investment loans, insurance, financial services, first-home buyer services, mortgage broking
Parent company: White Family Group
CEO and key people: Sam White, executive chair
Financing status: -

LMG is the largest mortgage aggregator group across Australia and New Zealand. It supports a network of more than 6,000 mortgage brokers and advisers. Esteemed for its family-owned leadership, LMG empowers businesses to thrive under their brand or the prestigious Loan Market brand. The group holds partnerships with more than 60 banks and lenders.

History of LMG

Established in 1994, the aggregator has since seen rapid growth. It has evolved into the largest and most progressive aggregator group in Australasia. The group is recognised for its significant community and innovative approach to mortgage broking.

Products and Services of LMG

LMG distinguishes itself by offering a wide range of services designed to elevate the mortgage broking experience, including:

  • Member Plan: Features the award-winning tech platform MyCRM, built-in compliance solutions, and support through a local compliance coach and daily online training. Members enjoy keeping 100% of their commissions for a monthly flat fee
  • Partner Plan: Builds upon the Member Plan by adding business coaching, recruitment support, and advanced marketing automation, among other benefits, for a monthly business fee plus a revenue share
  • Loan Market Service Plan: This plan includes all the Partner Plan offerings, along with the trusted Loan Market consumer brand and comprehensive 'done-for-you' marketing support, for a monthly business fee plus revenue share
  • MyCRM Platform: A comprehensive tech solution that optimises the mortgage process, emphasising compliance and efficiency. Features include automated document collection, lead conversion enhancements, and an intuitive client management system. It's designed to streamline broker operations, ensuring a seamless client experience while bolstering business growth

Culture at LMG

LMG champions a culture of collaboration, innovation, and responsibility. It fosters a work environment where challenges are embraced, goals are pursued collectively, and trust is earned through consistent delivery. The organisation is dedicated to making a positive impact not just within the company but also in wider industry and the global community. 

About LMG Executive Chair Sam White

Sam White has been leading LMG as its executive chairman since June 1994. He also serves as director of real estate giant Ray White, installment payment platform Splitit, and location-tracking and communications solutions provider Localz. White boasts decades of experience in the mortgage and finance industry.

Under his leadership, LMG has emphasised the importance of culture and is looking forward to continued growth, with a focus on innovation and excellence in the mortgage broking industry.

The Future at LMG

LMG is poised for continued innovation and growth. With strategic partnerships, like the one with Equifax for employment income verification, LMG is enhancing the broker experience by streamlining processes and ensuring security and compliance. These initiatives demonstrate LMG's commitment to leveraging technology to save brokers time and improve their business operations. It also indicates a promising horizon for the company and its community.

ColCap prices record $3bn RMBS ahead of 20th anniversary

‘It's fitting that our latest RMBS, upsized on the back of investor demand, comes as we prepare to celebrate 20 years as a non-bank lender in Australia’

ColCap prices record $3bn RMBS ahead of 20th anniversary

LMG's offshore support arm grows amid rising broker demand

'Our offshore staff are as much part of our team as our onshore staff'

LMG's offshore support arm grows amid rising broker demand

LMG creates easier pathway for bankers entering broking

Aggregator overhauls Recognition of Prior Learning process in partnership with training organisation

LMG creates easier pathway for bankers entering broking

2026 Australian Mortgage Awards tables selling fast: Book your spot now

Excellence awardees are locked in and mortgage professionals are being urged to book before seats run out

2026 Australian Mortgage Awards tables selling fast: Book your spot now

Commercial broking in a post-budget reset

Tax and SMSF lending overhauls, AI-driven fraud risk and shifting client priorities are converging – and commercial brokers are stepping up as true partners, not just dealmakers

Commercial broking in a post-budget reset

Bluestone Home Loans launches spring rate offer

Non-bank lender cuts rates across its product range ahead of spring

Bluestone Home Loans launches spring rate offer

AI usage drives record-fast approvals at LMG

Approval times fall 18% year-on-year as more than 3,800 LMG brokers adopt AI tools

AI usage drives record-fast approvals at LMG

Former Westpac executive named interim CEO of LMG Asset Finance

Outgoing chief executive will remain on the board as LMG considers permanent leadership for its asset finance arm

Former Westpac executive named interim CEO of LMG Asset Finance

LMG Lending adds Bluestone Home Loans to non-bank panel

Bluestone for LMG will go live in September, bringing the aggregator's lending suite to seven non-bank lenders

LMG Lending adds Bluestone Home Loans to non-bank panel

Msquared Capital fits out team amid strong broker channel growth

Expansion across multiple states follows numerous aggregator panel appointments

Msquared Capital fits out team amid strong broker channel growth