Asset Alley will roll out LoanOptions.ai tech stack across the business
LoanOptions.ai has completed its first merger, bringing Sydney-based brokerage Asset Alley into the group as it accelerates growth in the commercial and equipment finance space.
Led by Louie Dib, Asset Alley is a specialist Sydney brokerage focused on complex full doc equipment finance. The business is supported by a team of eight staff and has built a strong reputation for navigating sophisticated transactions.
Through the merger, Asset Alley brokers will gain access to LoanOptions.ai’s advanced technology platform, designed to automate a significant portion of the asset finance process – including what Loanoptions.ai describes as “the world’s fastest, easiest, and most transparent end-to-end asset finance application process and loan matching engine”, AILO.
The partnership will also see Asset Alley roll out the LoanOptions.ai tech stack across its equipment vendor, accounting and mortgage broking referral networks.
LoanOptions.ai founder and chief executive Julian Fayad (pictured) said the move is the culmination of years of investment in technology designed to streamline lending without losing the human element.
“We’ve spent over five years investing in models and systems that remove as much friction as possible from the lending process,” said Fayad. “We’ve never lost sight of how irreplaceable the human element is, especially in complex, high value commercial deals.
"Louie and the Asset Alley team are the absolute gold standard in that space and as we looked to expand our brokerage through M&A, this first merger with Asset Alley was a natural choice.”
Dib said the merger is already reshaping the experience for clients and staff. He said: “Joining forces with Julian and the LoanOptions.ai team is a milestone we’re very proud of and has been a game-changer for our clients and our staff.
“Asset Alley was built on the foundation of specialised knowledge and results-driven service and our focus has always been on providing tailored, hand-in-hand guidance for complex asset finance, from construction and transport.
“By officially joining the LoanOptions.ai group of companies, we’re going beyond integrating its advanced technologies, to actually being part of the engine itself. This allows us to offer our clients an even more streamlined and tested experience backed by an in-house fulfillment team that is now unmatched in the Australian market.”
The combined entity will continue to operate out of LoanOptions.ai’s Sydney headquarters.
LoanOptions.ai first flagged its interest in mergers and acquisitions in mid-2025, and said the Asset Alley transaction has already significantly increased the size of its commercial loan book.
