Broker-led white label solution reports rapid growth in settlements and customer demand
Apollo, the broker-focused lending offering jointly developed by LMG and Athena, has reached more than $1 billion in settlements within its first 12 months.
The target was achieved about six months earlier than originally expected, making Apollo the fastest-growing product line in the LMG Lending portfolio.
Brokers have cited borrowing capacity, serviceability features and business development manager support as key reasons for using the platform across a range of client scenarios, including owner-occupiers, investors, self-employed borrowers, trust and company structures, and customers with smaller deposits.
More than 2,800 customers have obtained lending through Apollo to date. The partners report a customer satisfaction score of 94.2%, with borrowers pointing to process simplicity and support, pricing – including instant rate reductions – and the suite of digital tools as primary drivers of the result.
“We built Apollo to give brokers a digital advantage,” said Ewen Stafford (pictured top left), executive director and chief executive of LMG. “This milestone proves what’s possible when we listen and work with our brokers and build around their clients' needs. Hitting $1 billion in a year shows how quickly brokers adopt solutions that genuinely solve problems.”
More than 70% of our brokers say they’ve already recommended an Apollo solution to a client, and that’s the real milestone. That tells us we’re helping them stay ahead, move faster, and deliver better outcomes to Australians every day.”
For Nathan Walsh (pictured top right), chief executive and co-founder of Athena Home Loans, the result underlined broker appetite for white label products designed around their distribution needs. “The success of Apollo has seriously outpaced our projections,” he said. “It’s a reflection of the strength of our partnership with LMG, and an offering that has been co-created with brokers.
“This $1 billion milestone isn’t just about speed, it’s about a shared commitment to building quality, long-term white label solutions, that genuinely support the growing broker industry.
“We’re continuing to invest with LMG, focused on driving innovation aligned to broker demand for features, best in class digital tools, and new products. Our recently launched Apollo Next bridging solution is an outstanding example of this collaboration.”
Apollo is integrated with MyCRM and Simpology for lodgement, and provides fast approvals, real-time application status updates and a companion app designed to keep brokers connected to their clients. Features include the Next Moddler tool, multiple offset accounts, support for trust structures and a clawback structure that removes clawback after six months on Lite Doc.
The offering currently consists of four core product lines tailored to different borrower profiles. Apollo Max is aimed at clients seeking higher borrowing capacity with full-feature functionality. Apollo Pro is positioned for self-employed and low-doc borrowers requiring more flexible criteria. Apollo Plus is structured for investors using trusts or company entities. Apollo Next is a bridging solution designed for customers purchasing their next home.
“And we’ve got more in the pipeline,” Stafford added. “New products, faster workflows, smart, human support. When brokers win, customers win.”
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