Assetline eyes private credit growth with leadership overhaul

Non-standard scenarios in focus as non-bank lender vies for prominent position in rapidly growing space

Assetline eyes private credit growth with leadership overhaul

Assetline Capital has appointed Laura Stanley (pictured, left) and Steven Filler (pictured, right) as joint heads of its Private Lending division, in a move that underscores the non-bank lender’s focus on this fast-growing segment of the mortgage market.

The pair will be responsible for expanding Assetline’s presence in short- to medium-term, bespoke funding solutions across residential and commercial property.

As a subsidiary of AltX Financial Group, Assetline is already an active player in the private credit space, having funded billions of dollars in residential and commercial private credit deals over the past decade. Its private credit offering works alongside institutional funding lines.

But the leadership reshuffle suggests Assetline is looking ot become an even bigger player in the space.

“We have the funding breadth and operational infrastructure to deliver bespoke solutions for brokers and their clients, particularly in complex or time-sensitive scenarios,” said Stanley, who previously acted as Assetline’s state manager in New South Wales. “I’m excited to co-lead this team and deepen our support for brokers nationally.”

Filler highlighted his strong credit background, which he believes will help the team deliver practical solutions quickly for brokers.

“Coming from a credit perspective, I understand what makes deals work, how to solve problems for brokers, and where our appetite sits,” said Filler. “Brokers are looking for certainty and responsiveness. Working with Laura, we’re focused on delivering outcomes when traditional pathways may not be available.”As it stands, private credit, encapsulating tax, family office and institutional investors, is a bit player in the Australian mortgage space.

Private credit sector tipped for growth

CBRE Group research published in July 2025 shows it has less than half a percentage point share of the residential mortgage market. That figure increases to 4.2% of commercial lending and 26% of the residential development segment. But CBRE estimates that the size of the private credit space could increase by another 80% by 2029.

“Private credit has moved from a niche solution to a core part of the financing landscape in Australia," AltX co-founder and chief executive Steven Beinart said. "Over the past decade, banks have tightened capital requirements and pulled back from mid-market and higher-complexity lending, creating a structural gap that non-bank lenders have stepped in to fill. At the same time, investors particularly superannuation funds and private capital providers  are allocating more to private credit in search of stable, income-generating returns.

The rapid growth of private credit has drawn scrutiny from financial regulators who worry about a lack of safeguards.

Between October 2024 and August 2025, ASIC reviewed 28 private credit funds. In a report titled Advancing Australia’s evolving capital markets published in November 2025, ASIC warned of further surveillance and regulatory enforcement of the sector.

“Private credit is a growing and welcome part of Australia’s financial system, supporting business expansion and holding enormous potential for the future,” said ASIC chair Jo Longo in the report. “However, private credit at current volumes is untested in a stress scenario and we are already seeing wide variance in practices across the sector. We must learn from previous crises and act to avoid future disruption.”

Last September, ASIC slapped two interim stop orders on two products offered by prominent alternative asset manager La Trobe Financial due to alleged deficiencies in the target determination for both products. The orders were swiftly lifted after La Trobe addressed ASIC's concerns, but the actions highlighted the mounting regulatory risks in the private credit space.

Royden D’Vaz, Assetline’s general manager – distribution and partnerships, believes the group is well placed to navigate these challenges.

“Yes, regulators are watching the private credit space more closely,” D’Vaz told MPA. “That’s not a deterrent; it’s validation.”

“Oversight is likely to target transparency, investor protection and systemic risk, not to eliminate private lending altogether,” said D’Vaz said, adding: “At Assetline, we proactively adopt bank‑like governance and responsible lending frameworks to stay ahead of any formal regulation.”

Assetline hopes to grow its private credit offering by targeting non-standard lenders who face difficulties in accessing loans from traditional lenders.

D’Vaz said: “We’re working with a growing number of brokers who trust Assetline for their clients’ long-term lending needs, and as those relationships deepen, brokers increasingly look to us for solutions when a deal becomes more complex or falls outside traditional parameters.

“Strengthening our private lending capability ensures we can support brokers across the full spectrum of scenarios.”

Assetline’s private credit division offers terms of up to 36 months and facilities of up to $40 million.