'Brokers know I’m approachable, that I’ll listen, and that I’ll deliver'
In this instalment of MPA long-running 'BDM in the Spotlight' series, Sheeba Kapoor discusses what it's like being a business development manager at SME financing specialit Moula.
Kapoor cherishes forming genuine partnerships with brokers by providing transparency, reliability and understanding.
This series aims to shine a light on the best BDMs and relationship managers wokring in Australia's vibrant broking industry.
Name: Sheeba Kapoor
Job title: Business development manager
Years in the industry: 4+ years in banking and financial services
Company: Moula
Location: Melbourne, VIC
What’s your favourite part of the job?
I love building genuine connections with brokers and helping them find fast, flexible solutions that support their SME clients. Being able to simplify complex scenarios and add value through trusted relationships is the most rewarding part of what I do.
What’s a goal that you aim to achieve in your role?
My aim is to become a trusted go-to BDM by consistently listening, delivering results, and backing brokers every step of the way. I want brokers to feel supported and confident knowing they have someone they can rely on.
What sets successful brokers apart?
Successful brokers combine expertise with persistence and a genuine care for their clients. They communicate proactively, adapt quickly to changes in the market, and build long-term trust by acting with integrity.
What should brokers expect from their state manager or BDM?
Brokers should expect transparency, reliability, and a genuine partnership. A strong BDM goes beyond selling products – they understand the challenges brokers face and respond with tailored solutions, quick turnarounds, and ongoing support.
Are there any industry-wide changes that you think would benefit brokers?
Brokers would benefit from more education and support in using digital tools, especially AI and automation. Training in these areas can help brokers streamline workflows, reduce manual tasks, and deliver faster, more accurate solutions for SME clients, while still maintaining strong relationships. Embracing automation and intelligent agents will allow brokers to focus on strategic advice and client service.
What do you provide to brokers that makes you valuable to them?
I bring responsiveness, clarity, and a solutions-first approach. Brokers know I’m approachable, that I’ll listen, and that I’ll deliver. My value is in building trust and providing consistent support so they can focus on their clients with confidence.
Describe your ideal weekend:
A mix of recharge and joy! Starting with a morning walk or Pilates, followed by brunch with friends, some time outdoors or at the beach. I’d round it out with a little journaling or reflection, leaving space to relax and enjoy the moment.
