LMG and Bridgit unveil co-branded bridging product

Bridgit by LMG targets property buyers facing tight timelines and complex transactions

LMG and Bridgit unveil co-branded bridging product

Mortgage aggregator LMG has partnered with specialist non-bank lender Bridgit to introduce a co-branded product, Bridgit by LMG.

The new offering is designed to provide mortgage brokers with faster loan approvals, clawback-free commissions, and greater flexibility for clients who need to purchase a property before selling their existing home.

The collaboration combines Bridgit’s bridging finance technology with LMG’s broker network and support services. According to both companies, the partnership aims to help brokers secure timely finance for clients during critical stages of property transactions.

Bridgit cited internal data indicating that one in three Australians miss out on property purchases due to slow loan approvals, while more than half of homeowners are forced to seek temporary accommodation after selling their homes before buying a new one. Many rely on short-term finance or assistance from family members to bridge the gap between transactions.

Bridgit by LMG offers 24-hour loan approvals, terms of up to 12 months, and loan-to-value ratios (LVRs) of up to 80%, including end debt. The product features no monthly repayments for clients and clawback-free commissions for brokers. It also includes low documentation options, catering to downsizers and self-employed borrowers.

The partnership is expected to pave the way for future integration between LMG’s MyCRM platform and Bridgit’s system, with the goal of streamlining the approval process for brokers and their clients.

Bridgit by LMG is part of LMG’s broader strategy to expand lending options for brokers, following previous launches such as Apollo by LMG, Go Flexi, and Go Beyond. The new product is immediately available to brokers who aggregate with LMG and Loan Market.

Bridging finance isn’t a niche product anymore, it’s a real need for more Australians,” said Ewen Stafford (pictured left), executive director and chief executive of LMG. “Nearly seven in 10 of our brokers, 67%, are already accredited with Bridgit, and we’ve seen a 15% per cent uplift in settled loans in the past 12 months, so this partnership with Bridgit makes sense. With Bridgit by LMG, brokers now have a solution that keeps them at the centre of the client journey.”

The new product is intended to support a range of scenarios, including buyers managing tight timelines, downsizers seeking flexibility, and investors handling multiple property deals, all with broker guidance.

“This partnership is about delivering a better bridging solution to more Australians, giving them the confidence to buy now, sell later, and unlock their wealth,” said Aaron Bassin (pictured right), chief executive of Bridgit. “By teaming up with LMG, we’re empowering brokers with a market leading solution that enables fast, flexible bridging finance. With instant scenario workshopping, approvals in under 24 hours, and a seamless digital experience, LMG brokers can now deliver an elevated service to their clients.”

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