Broker Bulletin tops 10,000 downloads in 12 weeks, expands access following feedback
LMG’s Broker Bulletin, a podcast tailored to mortgage brokers, has reached over 10,000 downloads within its first 12 weeks, signalling strong early engagement across the industry.
The podcast, launched in February, has seen a swift uptake, offering 20-minute episodes focused on business advice, industry insights, and broker-led stories. Designed for time-poor professionals, the series has attracted more than 200 Spotify followers and over 30 five-star reviews on Apple and Spotify as of early May. The podcast has also generated 12,000-plus social media impressions.
In terms of reach, Broker Bulletin has secured a spot among the top 10% of global podcasts and has consistently ranked within Australia’s top 20 podcasts in the careers category.
Lisa Jackson (pictured above), executive manager of chief operating office and communications at LMG, said the podcast’s rapid momentum was unexpected. “We knew there was real value in sharing stories straight from the broker community; what’s working, what’s not, and what’s ahead. But to see such a strong response, so quickly, has been amazing,” she said.
“Broker Bulletin is about connecting brokers to ideas, strategies, and voices that matter and we’re only just getting started.”
Interest in the podcast accelerated during LMG’s recent Growth Summit, where nine episodes were recorded live at a studio set up on-site at the Gold Coast event.
“Having a full podcast studio up and running during Growth Summit really brought the concept to life,” Jackson said. “We had brokers and business owners jumping in to share their experiences with industry leaders and peers and the feedback was incredible. In fact, we had more people wanting to get involved than we could fit in!”
Following audience suggestions, the podcast has expanded its availability to YouTube Music to improve accessibility.
“We’ve always said we want to meet brokers where they are,” Jackson said. “Being on YouTube Music is just another way we’re making the podcast more accessible for our audience.”
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