World’s largest LED volume screen used in national brokerage's latest TV commercial
Shot in front of NantStudios’ 6,000-panel, 12-metre-high, 30.7-metre-wide marvel at Docklands Studios Melbourne, Mortgage Choice’s new TV commercial features brokers from across the country as the discuss what ‘more’ means to them in the context of their customer service and business approach.
The broader campaign will roll out across metro and regional TV and radio, outdoor advertising, digital display, online video, and social media.
Mortgage Choice has also developed tools to support brokers with local area marketing. This includes customisable digital ads, social content, office signage, posters and billboard templates.
“Our brokers are the heart of our business, so it’s fitting that they are the heroes of this campaign,” said Mortgage Choice chief executive Anthony Waldron. “Their commitment to their clients, paired with access to realestate.com.au’s audience of more than 12 million property seekers, and our panel of more than 35 lenders, means more Australians can get more home loan help through a Mortgage Choice broker.”
Brokers Arif Mutluel and Kelly Carter (pictured, top of page) are among the brokers featured in the TV commercial.
“Creating a marketing campaign of this scale is beyond what I could achieve on my own, especially in terms of reaching such a vast audience,” said Mutluel. “I never realised how much went into a production of this nature. The studio was huge, and the sheer volume of people involved in production and behind the scenes.”
Carter added: “I love the campaign theme because MORE is something that I promote within my business. I'm not in this business to tick the boxes and settle loans. I do it because I can help people create and achieve their dreams.
“I can help them improve their financial literacy and I can show people that they have more options available.”
