One non-bank takes near clean sweep in annual survey
The results of MPA’s 2025 Brokers on Non-Bank survey are officially live.
Hundreds of brokers voted across 10 categories this year, including BDM support, brand recognition, commission structure, credit policy, interest rates and online platform and services.
The survey comes at a fascinating time for the alternative lending space, as brokers increasingly look to the sector for bespoke, challenging deals for clients that are routinely rejected by the traditional lenders.
A number of surprising trends emerged from the data, with brokers citing BDM support as the number-one priority, followed by credit policy and turnaround times. Interest rates came in fourth place.
70% of brokers said they have sent more loans to non-banks in the last 12 months compared to the previous year – up from 67% in 2024.
Mortgage aggregator AFG’s general manager industry and partnership Mark Hewitt said: “Brokers are increasingly turning to non-banks due to their willingness to consider borrowers who might fall outside of the major lenders’ standard appetite and require a bit more of a considered appraisal.
“This can include those with credit score challenges or variable income streams. This willingness to work with complexity makes non-banks a valuable partner for brokers and their customers.”
outsource Financial chief executive Tanya Sale explained that non-bank lenders have earned their outstanding reputations by filling gaps left by traditional banks – with flexible policies, strong BDM support and fast service.
“They have redefined access to credit by creating innovative lending policies, and the big one for me is that they have built up broker loyalty,” Sale said. “Brokers now see non-bank lenders as reliable partners, not just for niche deals but for mainstream lending.”
A stunning result for Bluestone
Bluestone Home Loans emerged as this year’s undisputed winner, taking home a walloping nine golds and one silver in the 10 survey categories.
“We’re incredibly proud of this recognition; it’s a reflection of the deep commitment our team brings to supporting brokers every single day,” said Bluestone’s chief commercial officer Tony MacRae.
Liberty took home silver in the overall results, with Pepper Money securing bronze.
Be sure to check out the full results, plus more eye-opening sights into the non-bank lending market, in the full report.
