Manager's aim is to 'ensure brokers have the resources, tools, and support they need to deliver exceptional service to their clients’
In the latest installment of this popular series, Ellie Everington discusses her role as Western Australia state sales manager at Commonwealth Bank. Everington reveals what she believes sets successful brokers apart and what they should expect from their banking partners.
This series aims to shine a light on the best and brightest business development managers, relationship managers, and sales managers in Australia’s dynamic mortgage finance industry.
- Name: Ellie Everington
- Job title: Western Australia state sales manager
- Years in the industry: 12 years in Finance
- Company: Commonwealth Bank
- Location: Perth
What’s your favourite part of the job?
I am passionate about collaborating with brokers to help them support clients and drive business growth. I value the opportunity to build strong relationships and take pride in the positive impact we create when guiding clients through one of the most significant financial decisions of their lives.
What’s a goal that you aim to achieve in your role?
My goal is to ensure brokers have the resources, tools, and support they need to deliver exceptional service to their clients, while being part of a collaborative team and a thriving industry.
What sets successful brokers apart?
The best performing brokers are client-focused, quick to adapt, and open to new technology. They work hard to add value and build relationships being a trusted adviser for their clients.
What should brokers expect from their state manager or BDM?
We want brokers to feel confident reaching out at any time – whether for advice, support, or simply a conversation. Our role is to provide backing and share proven strategies that drive success.
Are there any industry-wide changes that you think would benefit brokers?
More digital tools that provide real-time data to brokers that will enable them to have more efficient customer conversations. It is important to keep the lines of communication open and have consistent collaboration between lenders and brokers.
What do you provide to brokers that makes you valuable to them?
I want to be someone our brokers can count on. I pride myself on being available at all times, focusing on ensuring my brokers have up-to-date CommBank and industry information, training, and support when they need it most.
Describe your ideal weekend:
Spending time with family and friends, going for a walk or to the beach, and just relaxing and enjoying life.
