Aggregator’s managed loan book pumped up by influx of ex-bankers
Mortgage aggregator Finsure booked a 25.6% growth in its managed loan book in the 2025 calendar year, with commercial and asset finance faring particularly well.
As of 31 December 2025, Finsure’s book totalled $175 billion.
Settlements were up 19.7% year on year, with Finsure’s broker network growing its headcount by 12%. It now has over 4,200 brokers on its platform.
According to Finsure, which was acquired by ASX-listed financial services firm MA Financial in 2022, a 43% surge in commercial and asset finance lending was indicative of the growing emphasis on diversification among the broking community.
“We are seeing more and more brokers moving into diversified lending – particularly commercial – as they look to expand their revenue in this competitive environment,” said Finsure chief executive Simon Bednar (pictured).
Finsure’s head of commercial Jas Fazlic noted that an increasingly high number of former bankers are joining Finsure. “A substantial contributor to our growth is from the hundreds of ex-bankers joining the network, which is something we’re immensely proud of,” he said.
“The growth in commercial lending wouldn’t have been possible without the deeper integration with digital commercial lodgement platform CitoPlus into our Infynity CRM platform last year, which is simplifying the commercial loan application process,” Fazlic added.
Finsure’s head of asset and diversified Damien Thompson said the launch of the group’s Asset Qualifier Tool last year helped generate additional growth in the asset finance space.
“We also have strong referral relationships with key asset referral partners such as LendConnect – allowing our brokers to work with a trusted brand to deliver their clients great service,” Thompson added.
Finsure has also bolstered its asset finance support team with the addition of Elijah Swift as a New South Wales-based business development manager (BDM). Another Victoria-based BDM is expected to start later this year.
A culture of cross-selling
In a follow-on discussion with MPA, Bednar said that diversification “isn’t new to the industry”, but as it becomes more competitive, “it’s becoming a key differentiator between brokers’ offerings”.
“We’ve known the importance of diversification since we opened our doors 15 years ago (when Finure was known as Finsure Finance & Insurance),” Bednar added.
Diversification in the mortgage aggregation business is certainly not unique to Finsure, although in Bednar’s view, “we don’t believe other aggregators have been very strong with their diversification offering”.
He added: “When promoting their services, there appears to be little thought about the strategic needs of the brokers’ business and more concern about their own bottom line.
“That’s why we believe our approach is different. Our support structures and ongoing discussion with brokers about their business needs allows us to recommend solutions that brokers and their customers actually need.”
Bednar noted Finsure's strong ex-banker community, which has helped encourage diversification at the aggregator.
"Within a bank, there is a big culture of cross-selling, so when ex-bankers make the jump into broking, they understand the importance of offering a diverse range of solutions for their customers," he said.
