James McCracken, adviser to the broking industry, discusses the dos and don'ts of broker marketing with MPA
With 22,000 registered brokers and counting, today’s brokers are no longer competing against banks, they’re competing against other brokers.
In this increasingly competitive market, it has never been more important for the modern broker to have a winning marketing strategy.
Clear messaging of brokers’ value proposition can lead to greater exposure and more business, yet not every broker has read the memo.
For James McCracken (pictured) of The Successful Adviser, the brokers who achieve the best results are the ones who have a structure and strategy in place.
Through his years of being a coach and adviser to the broking industry, McCracken has seen what works and what can go wrong.
He recently sat down with MPA to share his insights into modern broker marketing.
“Sometimes hard work will get you over the line in the absence of having good strategy,” said McCracken. “If you are persistent and consistent you can still get good results, but when you have clarity of what you're doing and why you're doing it, and the types of people you want to attract and deliver value too, it makes it a bit easier.”
Listen now on MPA Pod.
