Office address: 166 Featherston Street, Wellington Central, Wellington 6011
Website: fsf.org.nz
Year established: 1965
Company type: not-for-profit industry association
Employees: 5+
Expertise: consumer finance, business finance, commercial leasing, credit services, insurance products, investment opportunities, motor vehicle finance, responsible lending, regulatory advocacy, industry training
Parent company: N/A
Key people: Lyn McMorran (executive director); Sue Bentley, Hannah McKee, Katie Rawlinson and Alana Nixon (managers)
Financing status: N/A
The Financial Services Federation (FSF) is the industry body for specialist lenders and leasing providers in Aotearoa New Zealand. Its 100 members include lenders, credit unions, leasing firms, insurers and credit agencies, serving over 1.7 million customers and businesses. FSF focuses on fair regulation, self-regulation and financial education while supporting industry competition.
The Financial Services Federation was formed in 1965 as the New Zealand Finance Houses Association. At the time, just 10 members came together to support responsible lending and leasing. Over the decades, FSF has grown to represent a wide range of non-bank lenders and leasing firms across New Zealand.
In the years that followed, FSF played a key role in shaping the industry. The group worked through major legislative changes, including the introduction of the Credit Contracts Act. FSF also pushed for fair and practical rules that would help both lenders and borrowers.
The 2008 Global Financial Crisis brought tough times for the finance sector. Sixty-seven finance companies failed, including two FSF members. This period made FSF even more focused on strict membership standards and a strong Code of Conduct to protect the sector’s reputation.
By 2023, the organisation had welcomed its 100th member which showed the strength and resilience of New Zealand’s non-bank sector. It marked this milestone by donating 100 food parcels through a local charity.
In 2025, the Financial Services Federation celebrated 60 years of supporting specialist lenders. Its members serve over 1.7 million customers and contribute to a $20 billion finance economy in New Zealand.
The Financial Services Federation represents non-bank lenders and leasing providers, working to uphold high standards across the sector. Members gain access to resources, guidance and professional development to support responsible lending and business practices:
The Financial Services Federation’s offerings help members stay informed and meet industry standards. Membership connects organisations to practical support and a network of peers.
FSF states that they offer a small, supportive team environment with broad learning opportunities. The organisation reports staff can help shape new roles and develop strong skills. Team members also join in events like the annual conference and women in finance gatherings.
When FSF reached 100 members, they donated 100 food parcels to the Salvation Army and Woolworths NZ’s Foodbank Project. This reflects their connection with the community and awareness of current challenges.
In 2023, the Financial Services Federation also raised over $6,500 for Good Shepherd New Zealand at their Women in Finance Charity Luncheon. The event featured speakers sharing stories and insights on women’s financial wellbeing. These activities show FSF’s focus on community support and inclusion.
Lyn McMorran is the executive director of the Financial Services Federation and chairs the New Zealand Society of Association Executives. Before these roles, McMorran served as a commission member at the Insurance & Financial Services Ombudsman Scheme. She holds a graduate diploma in personal financial planning from Massey University.
The FSF team features experienced professionals who each bring unique backgrounds and skills to their roles:
Their expertise helps members adapt to regulatory changes and connect with others in the sector. The team supports informed decisions and helps shape policy for 1.7 million customers.
In 2025, the Financial Services Federation called on lawmakers to improve New Zealand’s credit laws for better access to lending. It made submissions calling for clear rules, stronger enforcement and simpler licensing to help both lenders and borrowers. This ongoing advocacy aims to support a stable sector and improve outcomes for FSF members and their clients.
When FSF celebrated their 60th anniversary in 2025, they highlighted their support for specialist lenders and fleet leasing providers across New Zealand. It showcased its work in shaping regulation, raising industry standards and giving members a unified voice in policy. This focus on advocacy and education sets FSF up to keep driving innovation and access for members and their clients into the future.
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