Auckland-based leader to drive tech, recruitment and business support nationwide.
Loan Market has strengthened its leadership team with the appointment of experienced adviser and former medical devices sales representative Ryan Amoore (pictured) as regional manager, in a move aimed at deepening support for broker businesses nationwide.
Amoore is based in Auckland and brings six years’ experience as a Loan Market adviser, giving him a close understanding of day‑to‑day broker challenges, from deal flow management to compliance.
The company said he will work with business owners and their teams across the country to help them scale sustainably and make better use of the group’s proprietary technology.
MyCRM optimisation at the centre of the brief
A key part of Amoore’s remit will be to drive greater value from MyCRM, Loan Market’s in‑house tech suite. The platform is designed to streamline applications, reduce manual re‑work, and give advisers clearer visibility over pipelines, helping them respond faster to client enquiries and changes in mortgage rates.
“Having been part of the Loan Market family for years, I’ve seen firsthand the power of our tools and promises. I’m thrilled to step into this role to help our advisers maximise their potential and deliver even better results for their clients,” Amoore said.
Alongside MyCRM optimisation, he will work closely with business owners on growth initiatives, including national business programmes, recruitment support, and Kaizen‑style continuous improvement sessions.
Part of a broader push to lift network performance
Loan Market national director Nicole Ferguson, part of NZ Adviser’s 2026 Elite Women, has, since mid‑2024, focused on building a high‑performance corporate team dedicated to “elevating network support and cementing Loan Market as the most trusted consumer brand in finance.”
“We’re thrilled to welcome Ryan,” Ferguson said. “His extensive industry experience, passion for relationship-building, and commitment to quality service make him a tremendous asset to the Loan Market team.”
Stay informed with the latest housing market trends and mortgage insights — subscribe to our free daily newsletter.
