Bank continues partnerships with WNBL champs
Extending the bank’s ongoing backing of women’s sporting initiatives across Australia, Bendigo Bank has announced its sponsorship of Bendigo Spirit, the current Women’s National Basketball League (WNBL) champions.
“We’re excited about this partnership and ready to cheer on Bendigo Spirit,” said Sarah Bateson, chief marketing officer at Bendigo Bank. “We’re proud to support such a dedicated and inspirational group of women who are succeeding at the highest level.”
Bendigo Spirit secured the WNBL 24/25 title in March 2025, overcoming Townsville Fire in a 2-0 Grand Final series. The team hosts its home games at Red Energy Arena in West Bendigo.
Dan Jackson, general manager at Bendigo Spirit, said the team anticipates another strong season as the 25/26 competition begins in November, with continued support from Bendigo Bank.
“We’re incredibly proud to have Bendigo Bank on board,” Jackson said. “There’s a natural synergy between our organisations, who are both deeply rooted in Bendigo and committed to making a positive impact in the community. We’re excited about what we can achieve together this season.”
Beyond basketball, Bendigo Bank also sponsors the Bendigo Football Netball League, AFL Central Victoria, Adelaide Football Club, and Geelong Football Club.
“Bendigo Bank is focused on gender equality and supporting initiatives that empower women,” Bateson said. “By sponsoring Bendigo Spirit, we are providing opportunities for female athletes to shine both on and off the field.”
Bendigo Bank, founded in 1858 on the Victorian goldfields, has been consistently recognised as Australia’s most trusted bank. It offers fixed and variable rate home loans, construction loans, and an Express Home Loan for online applicants. Options include principal and interest or interest-only repayments, with features such as offset accounts and online redraw.
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