LMG on track to acquire The Brokers’ Bible

Mortgage aggregator LMG has struck a deal to acquire The Brokers’ Bible, the rapidly growing platform built by brokers, for brokers.

The Brokers’ Bible founder Katherine Persoglia (pictured, right) will continue as chief executive and will also join LMG’s corporate team effective immediately.

LMG and Loan Market brokers will receive exclusive access and pricing, although The Brokers’ Bible will continue to operate independently and remain accessible to all brokers, according to the press release.

“I built The Brokers’ Bible because I was tired of jumping between lender portals, reading countless PDFs and emails, or waiting hours for a BDM call-back,” Persoglia said. “I’ve always believed better policy knowledge upfront means fewer mistakes, less rework, and more confident brokers.”

Since its October 2023 launch, the platform has become a daily staple for brokers, offering curated lender comparisons, real-world scenario guides, and a searchable policy library – all in plain English.

The platform includes a searchable scenario library for residential, commercial and private lending, monthly rebrandable social content, weekly lender updates, and BrokerChat.AI – a 24/7 AI-powered assistant trained on lender policies and broker scenarios.

Members also receive direct email support for complex cases.

Ewen Stafford (pictured, left), executive director and chief executive of LMG, said: “The Brokers’ Bible is solving one of the biggest daily pain points for brokers, getting fast, clear and accurate answers on policy.

“It’s a smart, broker-built solution that fits perfectly with where we’re heading: an AI-powered, tech-enabled ecosystem that simplifies the complex, saves time, and helps brokers grow faster.”

Premium features will soon be integrated into LMG’s MyCRM and Brokerversity platforms, making scenario search and education even smarter.

The Brokers’ Bible remains available at $37 a month, with special launch pricing for LMG and Loan Market brokers to come.