Millions of impressions made in large-scale social media campaign
Australians are connecting with mortgage and finance experts more than ever, thanks to consumer campaigning conducted by the Mortgage and Finance Association of Australia (MFAA).
Peak broking body the MFAA’s 2025 consumer campaign, which was conducted throughout June and July, used the power of social media to drive up engagement between MFAA-accredited brokers and everyday Australians seeking industry-recognised financial guidance.
The campaign reached an estimated 3.9 million people and delivered over 21.4 million impressions across Facebook, Google Display Network, YouTube, and LiSTNR, while the MFAA Find a Broker site saw more than 324,000 visits during the campaign
For MFAA chief executive Anja Pannek (pictured), the campaign was about more than just numbers.
“Our members play a vital role in helping people achieve their property goals. This campaign is about making sure consumers recognise the professionals who can guide them through some of their most significant financial decisions,” said Pannek.
“We are proud to showcase the professionalism and expertise of MFAA brokers to Australians,” she added.
The MFAA primarily targeted first-home buyers aged between 25 and 44, and property investors aged between 30 to 49, as well as homeowners considering refinancing.
YouTube engagement was particularly strong, with over 65% watching videos to the end, while LiSTNR extended the campaign’s reach with more than 737,000 audio impressions.
“We have seen incredible traction with this campaign – it's bold and distinctive. Importantly, promotion of our broker members will continue. We have future campaigns in the works,” Pannek said.
Read more: Why marketing strategy, not just hustle, gives brokers the edge
