White-label offerings powered by PropTrack data come to market
The alternative lender has launched two white-label bridging solutions, ‘Mortgage Choice Freedom Move’ and ‘Apollo Next by LMG’, both powered by PropTrack data to allow brokers and clients to compare side-by-side outcomes for multiple transaction paths.
Both products are available exclusively through the broker channel.
The modeller accounts for property-specific variables, real estate market dynamics, financing options and even the cost implications of delaying a move. This integration of real-time data aims to simplify a traditionally opaque process, giving brokers an edge in client conversations.
The bridging finance product offers several key features:
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Options for both end debt and no end debt
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No monthly repayments or interest-only options during the bridging period
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5% income shading to increase borrowing capacity
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Bridging terms between six and 12 months
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Brokers receive the standard upfront and trail on the end debt, plus upfront on the peak debt (bridge period)
“It’s Australia’s biggest housing headache: how do you buy your dream home while selling the one you still live in?” said Athena chief executive Nathan Walsh (pictured, left). “Athena’s mission is to change home loans for good – so taking on the hardest move in the property journey was a natural next step.”
It wasn’t enough to simply release a loan product, said Walsh. Rather, “we leveraged Athena’s digital innovation capability and the depth of PropTrack’s property data and insights to turn a historically confusing, fragmented process into something clear, comparable and genuinely customer-first”.
“Our vision is simple: make the move seamless, strategic and stress-free. Turn the most stressful stage of the property journey into the moment where brokers create the most value. And we’re incredibly proud of what we’ve built together,” he added.
Anthony Waldron (pictured, right), chief executive of Mortgage Choice, said: “We are incredibly excited to be launching another new product with Athena. Our partnership has gone from strength to strength over the past two years, as we work together to create innovative products that help more Australians secure property finance and then pay off their mortgage faster, with the support and guidance of their broker.”
Ewen Stafford (pictured, centre), executive director and chief executive of LMG, added: “Bridging finance has always been one of the more complex areas for brokers and clients to navigate.
“Together with Athena, we’ve built a solution that takes the uncertainty out of the process, for brokers, clients and agents alike.”
The bridging revolution
Earlier this year, LMG partnered with bridging specialist Bridgit on another co-branded product, ‘Bridgit by LMG’.
At the time of the product’s release, Bridgit cited internal data indicating that one in three Australians miss out on property purchases due to slow loan approvals, while more than half of homeowners are forced to seek temporary accommodation after selling their homes before buying a new one.
Many rely on short-term finance or assistance from family members to bridge the gap between transactions.
It therefore stands to reason that bridging finance has emerged as a popular product in the current mortgage finance landscape.
“Bridging finance isn’t a niche product anymore, it’s a real need for more Australians,” said Stafford.
