Non-bank lender seeing strong growth in SMSF space, reflecting wider market trends

ORDE Financial is the latest non-bank lender to the Reserve Bank of Australia (RBA)’s latest rate cut, announcing a 0.25% reduction across its entire product suite for new borrowers, effective Friday 15 August.
It is also rolling out sharper pricing for new SMSF Residential Prime loans, with further reductions of up to 0.25% depending on loan-to-value ratio (LVR).
“We’re focused on delivering meaningful relief to borrowers and empowering brokers with compelling options,” said ORDE’s chief lending officer Grant Smith (pictured). “Our rate changes ensure brokers can respond quickly to customer needs with confidence.”
ORDE is responding to strong market growth and increasing broker demand in the SMSF lending space.
While incoming tax threshold changes have spooked some segments of the SMSF investing circle, they have done little to stem the growing popularity of this investment strategy.
As of the March 2025 quarter, there were over 646,000 registered SMSFs housing nearly 1.2 million members, with total estimated assets of SMSFs at more than $1 trillion.
At ORDE, “we’re seeing strong growth in SMSF lending, and we’re committed to helping brokers and borrowers make the most of that opportunity”, said Smith.
Existing ORDE customers will see a 0.25% rate reduction take effect from Friday 29 August.
Most major and second-tier lenders have announced rate reductions since the RBA’s Tuesday cash rate call, although some borrowers will have to wait until later this month, and in some cases September, to see the pass through take effect.