New brand signals new era for leading specialist lender
Avanti Finance, a specialist lender in New Zealand, has unveiled a new brand identity that underscores its expanding footprint and future-focused ambitions.
“This is a pivotal moment for Avanti,” said Fred Ohlsson (pictured), Group CEO of Avanti Finance. “We’ve grown rapidly in recent years, and our brand now reflects the scale, ambition, and specialist expertise that defines who we are today. It’s a brand built for growth – ours, and our network of introducers.”
A 35-year legacy with over $2.8 billion in assets
Established over three decades ago, Avanti has transformed into a multi-channel, multi-product lender spanning property, auto, personal, and business lending.
It now employs more than 270 staff and serves a trans-Tasman network of advisers, brokers, and dealers.
With $2.8 billion in assets under management and more than 300,000 customers served, the company is positioning itself for its next phase of growth.
Strategic transformation fuels evolution
The rebrand is more than a visual refresh. It forms part of a broader strategy that includes investment in technology, product innovation, and an enhanced service experience for both customers and introducers.
As part of this evolution, Avanti has also shed the “non-bank” label to better align with its identity as a specialist lender.
“Our history – and our future – is in specialist lending,” Ohlsson said. “Our goal is to make complex lending simpler and faster for introducers and customers.”
Avanti’s growth plans for NZ and Australia
Avanti, which rebranded its wholly owned subsidiary GetCapital as Avanti Finance Business in 2023, has set its sights on doubling its total lending in the coming years, drawing inspiration from the rapid rise of alternative lending markets in countries like Australia and the United States.
“Our brand reflects who we are and where we’re headed,” Ohlsson said. “It’s modern, technology-enabled, and grounded in the relationships that set us apart. But just as importantly, it reflects our people — they are the brand and feature prominently across our new communications and websites.”
Nationwide roadshow set for June launch
To engage its growing network and spotlight new offerings, Avanti will kick off a nationwide roadshow in June. These in-person events will give introducers a firsthand look at the award-winning non-bank’s updated products and provide insight into its strategic vision.
“Our new brand sets the tone for where we’re headed,” Ohlsson said. “It’s bold, optimistic, and forward-looking – just like the people and partners we’re proud to work with every day.”
