New role targets stronger relationships, tech and growth for advisers
NZ Financial Services Group (NZFSG) has appointed John Stickland (pictured) as its new national director, effective 18 February, in a move designed to sharpen its sales strategy and adviser support across New Zealand’s mortgage market.
Stickland brings more than 20 years of senior leadership experience at Ricoh New Zealand, where he held executive roles across relationship management and financial services. During his career, Stickland has led significant business transformation and growth initiatives, with a strong focus on service delivery, operational excellence, and digital innovation.
As national director, Stickland will work alongside NZFSG leadership, including Loan Market national director Nicole Ferguson, to develop the group’s sales strategy and adviser value proposition, while leading the relationship management team and strengthening key partner relationships.
NZFSG CEO and managing director Bruce Patten, who succeeded Baden Martin in the top role effective 24 December, said the appointment reflects the group’s continued focus on strengthening the foundations that support advisers and the customers they serve.
“John’s depth of experience and practical, customer-focused approach align strongly with our commitment to service excellence,” Patten said. “His appointment is a valuable addition to our leadership team and will ensure NZFSG remains well positioned to support advisers, now and into the future.”
Commenting on his appointment, Stickland said he was excited to get started.
“NZFSG’s greatest strength is its people and its adviser community. I’m excited to build trusted partnerships and help make it easier for advisers to do their best work.”
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