New model targets adviser independence, scale and effortless change
The Adviser Platform (TAP) is shifting from a traditional group structure to operate as a national industry support provider for financial advisers across New Zealand. The new model is intended to strengthen adviser businesses regardless of alignment and improve access to quality financial advice for more New Zealanders.
TAP Managing Director Ryan Edwards (pictured) says the change reflects a belief that collaboration will define the future of advice.
“We want to make it easier for advisers, associations, groups, and licensees to work together without alignment being a barrier. Our goal is simple: strengthen advisers, strengthen the profession, and ensure more New Zealanders can access quality advice,” Edwards said.
Four priorities underpin TAP’s new open‑partner model
The structure positions TAP as an open partner to the wider financial advice ecosystem, with a focus on championing independent advice, building sustainable business capability and supporting more efficient advice delivery. The approach is framed around four priorities: backing advisers rather than controlling them, working with associations, groups and licensees, using technology and data to lift performance, and expanding access to advice as firms become more efficient and confident.
TAP Chairperson Naomi Ballantyne says the move aligns with a broader shift towards shared infrastructure in the sector.
“Historical competition around alignment is ending and that’s a good thing for everyone. The next phase is about empowerment. It’s about platforms and providers working together to give advisers what they need to thrive – systems, data, and support that are independent of alignment or control,” Ballantyne said.
Removing barriers to change and scaling adviser support
TAP is also targeting barriers that have slowed technology and process upgrades in advice businesses, including fear of disruption, change fatigue and loyalty concerns. Its model combines CRM technology, compliance support, data insights and hands-on operational delivery, supported by more than 100 specialist staff across data management, administration and operational transformation.
“We’ve built a model that removes the friction from change. Advisers shouldn’t have to choose between modernising their business and protecting the day-to-day client experience – especially because of any loyalty conflicts. They should be able to do both,” Edwards said.
TAP currently supports more than 550 advisers nationwide and works with partners including Financial Advice New Zealand, adviser groups and licensees seeking adviser‑empowerment solutions.
“When advisers thrive, clients win. The sector is stronger when we work together,” Edwards said.
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