A new division emerges from a strategic asset deal
Fairway Independent Mortgage Corporation (Fairway), a full-service mortgage lender, announced it has reached an agreement in principle to acquire significant assets of Hallmark Home Mortgage, expanding the lender’s national footprint and resources.
The Indiana-based Hallmark, which is licensed in 20 states, will operate under a new division called Hallmark Home Mortgage, Powered by Fairway. The move strengthens Fairway’s position in the residential lending market, where it currently ranks as the second-largest retail mortgage lender in the United States, a news release noted.
In a joint statement, Fairway founder and CEO Steve Jacobson and Hallmark founder and CEO Deborah Sturges emphasized the strategic and personal alignment behind the transaction.
“Deborah and I worked together at Waterfield decades ago and have remained industry acquaintances ever since,” Jacobson said. “Our shared values, and our trust in each other make this partnership a natural fit. Our shared vision will make us even stronger together.”
Sturges, who will transition into the role of president of Hallmark Home Mortgage under Fairway, pointed to the benefits the agreement brings to both organizations. “This strategic decision brings Fairway’s expanded product portfolio, enhanced technology, and deep support resources into Hallmark’s orbit,” she said. “To reconnect with my former colleague Steve Jacobson is truly exciting. This partnership puts both companies in the best position to grow, innovate, and lead.”
Details regarding financial terms of the asset sale were not disclosed.
In addition to the acquisition, Fairway has announced its Fall 2025 Elevate tour—a nationwide event series designed to empower mortgage and real estate professionals. The tour will offer insights on branding, business growth, and leadership through curated speakers and actionable guidance, aiming to equip attendees for success in an evolving market.
Fairway, headquartered in Madison, Wisconsin, and Carrollton, Texas, is licensed in all 50 states.
What are your thoughts on Fairway’s recent developments? Share your insights below.
