Deal pulls Motto Mortgage and RE/MAX into Real's AI-powered ecosystem
Real Brokerage’s agreement to acquire RE/MAX Holdings in an $880 million enterprise-value deal marks one of the most consequential bets yet on technology-driven brokerage scale.
The planned Real RE/MAX Group will combine roughly 180,000 real estate professionals across more than 120 countries and territories.
On a pro forma basis, the combined business would have generated about $2.3 billion in 2025 revenue and $157 million in adjusted EBITDA before synergies.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Tamir Poleg, Chairman and CEO of Real.
“Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry.”
Real said the acquisition is expected to be accretive to earnings and adjusted EBITDA margin within the first full fiscal year after closing. It projects about $30 million of run‑rate cost savings by 2027 and a net‑debt‑to‑EBITDA ratio below 2.0x by the end of year two.
If realized, the savings from shared services, corporate costs and technology are expected to fund further investment in AI tools, integrated financial services and agent support.
But the combined group still faces familiar integration risks: aligning a fast‑growing, cloud‑based brokerage with a decades‑old franchise culture, maintaining agent and franchisee loyalty, and navigating regulatory scrutiny in a consolidating brokerage and mortgage market.
For mortgage professionals, the combination sits squarely at the intersection of brokerage, fintech and credit distribution.
Motto Mortgage – described by RE/MAX as the first national mortgage brokerage franchise in the US – is expected to remain a distinct brand.
At the same time, Real’s integrated platform and Real Wallet product suite aim to pull more of the financing workflow into a single ecosystem. That ecosystem would span brokerage, mortgage and closing.
“REMAX is pleased to announce this transaction with Real to create a leading global real estate platform,” said Erik Carlson, CEO of RE/MAX Holdings.
“Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network… all while strengthening the culture and flexibility that make our brands special.”
Real operates an AI-enabled, cloud brokerage with about 31,700 agents at the end of 2025. Its revenue rose to $505.1 million in the fourth quarter of 2025, reflecting rapid North American expansion driven by a revenue‑share model and a proprietary tech stack built around its reZEN and Real Wallet platforms.
RE/MAX, meanwhile, was founded in 1973. It franchises brokerages globally under its flagship brand and the Motto Mortgage network in the US, generating roughly $308 million in revenue in 2024 as one of the world’s largest real estate franchisors.
Stay updated with the freshest mortgage news. Get exclusive interviews, breaking news, and industry events in your inbox, and always be the first to know by subscribing to our FREE daily newsletter.
