Technology

How one mortgage broker is getting more leads from ChatGPT

As consumers flee Google for ChatGPT, some advice for brokers on how to best take advantage

How one mortgage broker is getting more leads from ChatGPT

Low-tech originators face extinction as AI rewrites the mortgage front end

CTO Russell Petty says brokers who can't compete on data and consistency will be replaced

Low-tech originators face extinction as AI rewrites the mortgage front end

From chaos to control: building a scalable mortgage model through systems and tech

How fixing the foundation rather than chasing leads proved a winning strategy

From chaos to control: building a scalable mortgage model through systems and tech

Even perfect automated systems fail without communication, says industry expert

Sean Durocher's pipeline is powered by automation and held together by handwritten thank-you cards

Even perfect automated systems fail without communication, says industry expert

Younger mortgage customers bypass AI for face-to-face interactions

The most tech-savvy generations are also the most tech-demanding, and many don’t think the tech is good enough yet

Younger mortgage customers bypass AI for face-to-face interactions

Executive to brokers: Use the AI tools you're comfortable with

UWM chief strategy officer encourages brokers to find their desired level of new technology to use

Executive to brokers: Use the AI tools you're comfortable with