OSB Group’s new specialist lender seeks to streamline lending process with new technology
OSB Group has officially launched Rely, a new specialist buy-to-let lender aimed at supporting brokers and their landlord clients, from those entering the market to established investors managing larger portfolios.
The introduction of Rely follows an extended pilot programme that included participation from over 50 broker firms and feedback from more than 500 brokers.
Rely offers a streamlined registration process for brokers, who can access a range of products and features via the lender’s website. The platform is designed to reduce paperwork, does not require a separate legal panel for limited companies, and provides a variety of options tailored to property investors.
The technology underpinning Rely includes 18 partner integrations, aiming to simplify and accelerate the lending process for brokers. In addition, specialist support is available for more complex cases.
With the launch of Rely, announced earlier this year, OSB Group will withdraw buy-to-let products from its Precise brand, allowing Precise to concentrate on residential and bridging mortgages. The Kent Reliance for Intermediaries brand will also be retired for new business.
“We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot,” said Adrian Moloney (pictured top), group intermediary director at OSB Group.
“Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy to let scenarios. Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint from underwriting, valuation, risk assessments and even document handling. In our opinion, Rely is an absolute game changer that utilises technology to do the ordinary, while freeing our people to do the extraordinary.”
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