First Time Buyer

Santander rolls out 98% LTV mortgage for first-time buyers

High street lender targets low-deposit borrowers with new five-year fixed rate option

Santander rolls out 98% LTV mortgage for first-time buyers

First-time buyers increasingly seek low-LTV mortgages

New data reveals rising demand for sub-75% LTV products

First-time buyers increasingly seek low-LTV mortgages

When renting fails: Why council housing needs a comeback

Mortgage brokers are watching the property ladder collapse from the bottom – council housing could be the fix

When renting fails: Why council housing needs a comeback

Gen Z bets on the ladder: Why younger buyers are still backing homeownership in 2026

Gen Z is defying the doom narrative, with new data showing younger buyers are gearing up to get on the ladder in 2026

Gen Z bets on the ladder: Why younger buyers are still backing homeownership in 2026

Are first-time buyers really winning?

Rising first-time buyer demand hides stark differences by region and occupation

Are first-time buyers really winning?

Easing credit ‘not enough’ to unlock first-time buyer market

SPF’s Mark Harris calls for stronger support as first-time buyers and remortgagers face mounting pressures

Easing credit ‘not enough’ to unlock first-time buyer market