New rates, faster service, and streamlined products to help brokers cut through complexity
This article was produced in partnership with TAB.
In a market awash with shifting rates, product changes and lender promotions, navigating the right funding options is becoming increasingly challenging - for borrowers and brokers alike. Now, specialist lender TAB is cutting through the noise with a streamlined relaunch of its core products and a renewed focus on what really matters: clarity, simplicity and execution.
With headline rates from 3.50% above the Bank of England base rate, the new look TAB Mortgage and TAB Bridge offer competitive pricing, faster decisions, and a simplified lending journey, built around the needs of borrowers and brokers of today.
“We’ve re-engineered our proposition to take the stress and second-guessing out of the process,” says Duncan Kreeger, CEO and founder of TAB. “Our goal is simple: make borrowing fast, flexible and easy to understand. That’s what brokers, and their clients really want.”
A simplified product set designed for certainty
TAB’s revamped lending suite marks more than just a product refresh. It signals the lender’s evolution from pure bridging into the mainstream specialist market, with headline rates starting from 3.50% above the Bank of England base rate for TAB Mortgage, and from 4.50% for TAB Bridge. These products offer streamlined terms, rapid turnaround, and a clear focus on removing friction from the borrower's journey.
New SLAs aim for same-day terms and 24- to 48-hour application processing, giving brokers a dependable toolkit to execute deals quickly, especially critical at a dynamic time when both brokers and borrowers are juggling uncertainty, tight timelines, and tighter margins.
In a market where timing can make or break a deal, this speed gives brokers a tangible competitive edge.
“Specialist lending needs to move at the pace of opportunity,” Kreeger adds. “That means cutting delays, simplifying documents, and backing brokers with fast, confident decisions. We’ve built our proposition around those exact principles.”
Standing out in a crowded market
TAB’s relaunch is more than just a cosmetic refresh; it marks the lender’s continued expansion into the broader specialist lending space, while reinforcing its core strengths of transparency, flexibility and customer service.
Where some lenders are adding layers of complexity, TAB is focused on removing them, helping brokers manage tight timelines, growing regulatory demands, and clients with increasingly non-standard needs.
“A borrower who understands their options is a borrower who moves decisively,” says Kreeger. “Our job is to enable that. From first enquiry to funding, we want brokers to feel confident that TAB is a partner they can rely on.”
Backing brokers with more than just pricing
The updated product suite is more than a rate refresh; it’s a clear signal of TAB’s commitment to brokers as long-term partners. Whether it’s securing a time-sensitive deal or supporting a complex case, TAB’s approach is rooted in clarity, speed, and dependable execution.
“This isn’t just about sharper pricing; it’s about giving brokers real momentum,” says Kreeger. “We’re delivering the speed, service and certainty they need, not just for one deal, but deal after deal.”
Looking ahead, TAB is continuing to evolve, with more enhancements in the pipeline and a focus on staying agile in a shifting market.
“This relaunch is just the beginning,” Kreeger concludes. “Brokers don’t need more noise, they need lenders who show up, move fast, and get the job done. That’s exactly what TAB is here to do.”
