Paradigm announces partnership with Air

Deal provides advisers greater access to later life lending tools

Paradigm announces partnership with Air

Mortgage, protection, and compliance services provider Paradigm has entered into a partnership with later life lending platform Air to broaden the support available to its adviser network.

The move, announced today, will allow Paradigm member firms to refer clients to Air and use its suite of resources designed for later life lending.

Through this arrangement, Paradigm firms can access Air’s support services, referral pathways, and adviser training, including its sourcing system and the Air Academy. Air provides tools intended to help advisers deliver suitable outcomes for older borrowers.

Paradigm said the partnership is expected to strengthen its capacity to assist directly authorised firms with compliant and client-focused solutions throughout the borrower journey.

“We know the later life lending space is growing significantly in importance for advisers and clients alike, particularly given the demographic and economic trends we’re all experiencing,” said Richard Howes (pictured left), director of mortgages at Paradigm Mortgage Services. “For those firms who want to access this market and to grow their offering, we can now offer full access to Air and its vast range of resource and support services, including excellent commercial terms.

“We’re therefore very pleased to be bringing Air into the Paradigm partner fold. Their deep market knowledge, commitment to adviser education, and focus on positive customer outcomes make them an ideal fit for our members. We look forward to seeing many firms benefit from this collaboration.”

Will Hale (pictured right), chief executive of Air, said they too were delighted to be working with Paradigm and to offer their member firms access to the full range of Air’s expertise and support.

Later life lending has featured prominently in recent speeches from senior FCA representatives, with recognition of its importance in terms of supporting the needs of older customers as well as the role it can play in addressing some of society’s major challenges,” Hale noted. 

“With later life lending moving from a niche to a norm, and products having evolved significantly, it’s vital advisers consider all options and have a trusted route into the sector. Our team are here to help Paradigm firms realise the opportunity to deliver better outcomes for customers alongside unlocking the commercial value embedded within their businesses.

“Furthermore, by collaborating with Paradigm on packaged compliance and quality assurance services, focused on the specific risks involved in later life lending, we will ensure this potential can be achieved safely and sustainably. We believe this partnership will make a real difference to firms wanting to deliver holistic, life-stage appropriate lending solutions.”

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