UK’s next generation of homeowners opt for flexibility over permanence
A recent study by property platform Zoopla has identified a shift in the way younger homeowners in the UK approach property ownership, with many moving away from the traditional concept of a ‘forever home’ in favour of a more flexible approach.
The research found that 63% of homeowners aged 18 to 34 believe the idea of a ‘forever home’ is less significant than it was for previous generations. Nearly half of respondents in this age group expect to move again within five years, indicating a clear preference for adaptability rather than long-term permanence.
Across all age brackets, 30% of British homeowners say they have not yet found their ‘forever home’. This figure is higher in the South East and East Midlands, at 36%.
While most homeowners (88%) continue to view their property as a place to build a life and create memories, there is a notable generational difference in how homes are regarded as financial assets. Only 7% of all homeowners see their property purely as an investment, but this rises to 23% among those aged 18 to 34. This suggests that younger buyers are more likely to view their homes as a means to progress up the property ladder, rather than as a permanent base.
The study also shows that 45% of younger homeowners plan to move within five years, compared to 28% of those aged 35 to 54. The main reasons for moving include seeking a better location (37%), needing more space (36%), and reducing living costs (33%).
For many, the ability to renovate is important. Among 18 to 34 year olds, 82% value the potential to update or extend their home, compared to 57% of those aged 35 to 54. However, financial considerations often lead to moving home rather than renovating, with 39% believing it is more cost-effective to relocate than to invest in major improvements.
“The dream of a forever home hasn’t disappeared, but its definition is being completely rewritten by younger generations,” said Daniel Copley (pictured right), consumer expert at Zoopla. “They are acutely cost-conscious and view their property not as a shrine to permanence, but as a flexible asset that must align with their fast-changing lives.
“The study shows they are planning for a large home and are not afraid to renovate to make it their own, but they are equally ready to move if their home stops meeting their needs.”
For Nathan Emerson, chief executive of industry body Propertymark, there is a clear generational shift in attitudes towards homeownership and this mirrors the realities of today’s housing market, where changing job opportunities, lifestyle needs, and financial pressures mean people are moving more frequently and viewing property ownership as both a stepping stone and an investment.
“Many younger homeowners are looking for homes that can evolve with them, properties with renovation potential, access to good transport links, and strong local amenities,” Emerson said. “However, the market needs to continue to support mobility and affordability, ensuring people can make these transitions without being held back by supply shortages, high transaction costs, or limited mortgage options.”
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