Jhoanna Hines

Jhoanna Hines

Mortgage Introducer

Jhoanna Hines

lead cover writer

5 years experience

Jhoanna's specialty topics

housing market trends mortgage rates housing affordability

Jhoanna is a lead cover writer at Key Media specializing in B2B editorial across North American, Australian, and Asian markets. Her writing spans HR, wealth management, mortgage, and insurance, with bylines in Human Resources Director, Wealth Professional Canada, Mortgage Professional, Insurance Business, and more.

She has a certificate in freelance journalism from the British College of Journalism and also holds a Bachelor's degree in English. Jhoanna brings that editorial foundation to writing for the web, helping Key Media's articles reach the right professional audiences online.

How I think about writing for this industry…

“I know what it means to trust a broker with a major life decision. That's the reader I write for — mortgage professionals who stay sharp on market trends to better serve clients”

Also published by

Human Resources Director · Canadian HR Reporter · Investment News · Benefits and Pensions Monitor · Mortgage Professional · Insurance Business

Featured content from Jhoanna

Burnout is still breaking brokers. Is a sabbatical the answer? Hope Capital closes £2.3m development exit finance deal in Rutland Industry holds off verdict on Andy Burnham's mortgage market agenda

Previous experience

  • Key Media — SEO editor and content writer
  • Key Media — Jr. SEO editor

Education

  • Bachelor of Arts in English, University of the Philippines
  • Certificate in Freelance Journalism, British College of Journalism
  • Subediting Masterclass, National Council for the Training of Journalists

Read the latest stories by Jhoanna

TAB launches commercial mortgage market intelligence briefing for brokers

The commercial mortgage lender’s new monthly report tracks Bank of England credit data and its own pipeline to spot lending gaps mainstream banks are vacating

TAB launches commercial mortgage market intelligence briefing for brokers

Buy-to-let remortgage wave builds as pandemic-era fixes mature

Four in 10 mortgaged landlords plan to remortgage in the next 12 months, averaging 2.9 loans each, Paragon finds

Buy-to-let remortgage wave builds as pandemic-era fixes mature

Stamp duty off the Budget table, but still on movers’ minds

LRG survey finds four in 10 respondents cite the tax as the change most likely to prompt a move

Stamp duty off the Budget table, but still on movers’ minds

What rising UK insurance satisfaction means for mortgage brokers

UK insurance customers reward ease and fairness — and mortgage brokers recommending cover should take note

What rising UK insurance satisfaction means for mortgage brokers

Buy-to-let losses jump 32% as the Renters’ Rights Act reshapes lending

Buy-to-let investors are locking in losses at a rate not seen in years. Brokers now face a client base weighing exit over expansion

Buy-to-let losses jump 32% as the Renters’ Rights Act reshapes lending

Hope Capital doubles bridging loan capacity with Kennek software

Kennek software deployment means redemption statements are now issued in real time, freeing Hope Capital loan support staff for direct broker contact

Hope Capital doubles bridging loan capacity with Kennek software

Lenders back Budget first-time buyer push but urge broader help

Metro Bank, Pepper Money and Skipton Group respond to the first-time buyer Your First Home scheme and shared ownership changes in the Autumn Budget

Lenders back Budget first-time buyer push but urge broader help

Equity release lenders push for mandatory over-55 conversations

Lenders and platforms urge FCA action as Q3 data exposes how rarely advisers raise equity release with older clients

Equity release lenders push for mandatory over-55 conversations

Budget 2026 poses credit risk questions for UK mortgage lenders

Bank tax, first-time buyer incentives and LTI reforms hit UK mortgage lenders on the same day

Budget 2026 poses credit risk questions for UK mortgage lenders

Buy-to-let landlords fear further tax blow from Budget

A Landbay survey of more than 2,000 buy-to-let landlords found nearly eight in 10 worried ahead of the October 2026 Budget

Buy-to-let landlords fear further tax blow from Budget