Jhoanna Hines

Jhoanna Hines

Mortgage Introducer

Jhoanna Hines

lead cover writer

5 years experience

Jhoanna's specialty topics

housing market trends mortgage rates housing affordability

Jhoanna is a lead cover writer at Key Media specializing in B2B editorial across North American, Australian, and Asian markets. Her writing spans HR, wealth management, mortgage, and insurance, with bylines in Human Resources Director, Wealth Professional Canada, Mortgage Professional, Insurance Business, and more.

She has a certificate in freelance journalism from the British College of Journalism and also holds a Bachelor's degree in English. Jhoanna brings that editorial foundation to writing for the web, helping Key Media's articles reach the right professional audiences online.

How I think about writing for this industry…

“I know what it means to trust a broker with a major life decision. That's the reader I write for — mortgage professionals who stay sharp on market trends to better serve clients”

Also published by

Human Resources Director · Canadian HR Reporter · Investment News · Benefits and Pensions Monitor · Mortgage Professional · Insurance Business

Featured content from Jhoanna

Burnout is still breaking brokers. Is a sabbatical the answer? Hope Capital closes £2.3m development exit finance deal in Rutland Industry holds off verdict on Andy Burnham's mortgage market agenda

Previous experience

  • Key Media — SEO editor and content writer
  • Key Media — Jr. SEO editor

Education

  • Bachelor of Arts in English, University of the Philippines
  • Certificate in Freelance Journalism, British College of Journalism
  • Subediting Masterclass, National Council for the Training of Journalists

Read the latest stories by Jhoanna

Buyer demand surges in back-to-school bounce, Rightmove data shows

Buyer demand rose 5% in September's first week, far outpacing the five-year seasonal average

Buyer demand surges in back-to-school bounce, Rightmove data shows

Six million UK adults have no plan for retirement housing costs

Royal London research reveals a £85,000 pension gap between those who will and won't carry housing costs into retirement

Six million UK adults have no plan for retirement housing costs

Aviva, Chase Bank and StepChange top customer satisfaction index in August

Smart Money People's monthly risers data shows UK financial brands winning at moments of client stress — with lessons for mortgage lenders

Aviva, Chase Bank and StepChange top customer satisfaction index in August

National landlord database rolls out in December, adding to brokers' compliance workload

Private rented sector reform enters its next phase, with compliance risk for landlords who miss the window

National landlord database rolls out in December, adding to brokers' compliance workload

Letting agents urge clearer guidance on Section 13 tribunal process

Tribunal rent challenges are rising sharply. Here is what the Section 13 tribunal process means for brokers advising buy-to-let clients

Letting agents urge clearer guidance on Section 13 tribunal process

LV= adds interest reward option to lifetime mortgage range

LV= has launched a lifetime mortgage product that rewards clients for making regular interest payments, giving advisers a new later-life lending option

LV= adds interest reward option to lifetime mortgage range

Millennial and Gen Z buy-to-let landlords set to reshape UK broker advice

Rely research finds next-gen landlords will hold 62% of buy-to-let positions within a decade

Millennial and Gen Z buy-to-let landlords set to reshape UK broker advice

Gross mortgage advances hit £77.4bn in Q2 2026, FCA data shows

New FCA figures show gross mortgage advances up 31.7% year-on-year as remortgage demand climbs to a two-year high

Gross mortgage advances hit £77.4bn in Q2 2026, FCA data shows

Pill calls for bank rate rise amid UK mortgage rate pressure

Bank of England chief economist pushes for a hike ahead of the 17 September MPC vote

Pill calls for bank rate rise amid UK mortgage rate pressure

UK services growth hits four-month high as cost pressures test rate outlook

The services sector expanded for a second straight month in August – but rising business costs are clouding the fixed-rate mortgage outlook

UK services growth hits four-month high as cost pressures test rate outlook