Lender sees 132% rise in applications, adds new roles to support growth
Later life lender LiveMore has reported a 132% increase in mortgage applications for the first half of 2025 compared to the same period last year.
The lender also saw completions rise by 58% year-on-year between January and June.
Its product range includes retirement interest only, standard capital and interest, interest only, and lifetime mortgages. Recently, LiveMore introduced a part interest and part repayment mortgage designed to offer more flexibility for borrowers over 50.
According to official figures, the UK population aged 65 and over stood at approximately 12.7 million in 2022, with projections indicating this will rise to 22.1 million by 2072.
“This rapidly growing segment of the population has for too long been underserved by traditional lenders,” said Leon Diamond (pictured), founder and chief executive officer at LiveMore. “As our population ages, older borrowers have mixed retirement incomes and evolving requirements so they’re in desperate need of flexible borrowing options.
“We’re helping to deliver better financial outcomes to those older borrowers through inclusive product design, broker-focused tools, and consistently strong service. These efforts are reflected in our growth and we’re making huge strides towards our goal of being the number one later life mortgage provider.”
In response to increased demand, LiveMore is undertaking its largest recruitment drive to date, creating 12 new positions across various teams, including broker enquiry, case management, servicing, and technical support. The company has also promoted several staff members and is recruiting to fill their previous roles.
One of these new hires, Serena Charters, has joined as head of compliance, bringing 11 years of experience from roles at Monument, Allica Bank, and Bluestone. Her background includes underwriting, mortgage oversight, and specialist lending.
“At LiveMore, we’re committed to delivering fair outcomes for our customers, many of whom are older or may be considered vulnerable,” Diamond said. “With Serena on board, we’re confident in our continued ability to meet and exceed our obligations under the Consumer Duty and beyond.”
The recent hiring and internal promotions, Diamond added, reflect LiveMore’s ongoing investment in people and infrastructure to support its goal of transforming later life lending.
“Our doubling in size over the past year is a reflection of the urgent need for quality mortgage solutions for those in later life and LiveMore’s desire and ability to meet that need,” he said. “Our extensive recruitment reflects our ambitions to expand significantly and meet increasing demand, whilst continuing to provide brokers and their clients with the highest possible service standards.”
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