Brokers directed to Rely and Precise as OSB Group revamps lending brands
Kent Reliance for Intermediaries (KRFI) will cease taking on new mortgage business from Wednesday, Dec. 17, parent company OSB Group has confirmed. The withdrawal covers buy-to-let, residential and shared ownership products, as well as further advances.
The specialist lender’s product range will be taken off sale on Tuesday, Dec. 16. New applications will not be accepted after that point, but cases that have already reached the fees-paid stage will continue through the pipeline to completion under existing processes.
After new business closes, KRFI will remain in place to support brokers and existing customers with buy-to-let and residential product transfers, along with shared ownership staircasing. Business development managers (BDMs) will continue to be available to intermediaries for case support and guidance.
The decision forms part of OSB Group’s multi-brand approach. The group has recently introduced Rely as its dedicated buy-to-let lender for brokers and property investors, operating on a new platform that uses data-led underwriting to speed up decision-making. Precise will take on the role of the group’s residential and bridging specialist, with in-house teams and BDMs supporting intermediaries on complex cases.
“KRFI has a 13-plus-year track record in supporting brokers and their customers with specialist buy-to-let and residential finance, and we’ve channelled those learnings to make it simpler for brokers to choose the right OSB Group lender for their customers’ requirements,” said Adrian Moloney (pictured top), group intermediary director at OSB Group.
“Moving forward, Precise will continue to focus on its strong residential offering which has seen a number of key enhancements this year, including 90% and 95% LTV products and up to six times income multiples for eligible borrowers.
“We’ll also be building on the success of Rely as our new buy-to-let powerhouse, where we’re already seeing AIP to Offer in two hours which is a significant game changer but there’s plenty more to come in 2026.”
Alongside the changes at KRFI, OSB Group has announced further developments at Precise. The lender has introduced higher maximum loan-to-value ratios on new-build cases and on borrowers with Tier 4 adverse credit.
Throughout 2025, Precise has reworked its residential proposition. Changes include lifting maximum LTV to 95%, raising loan-to-income ratios to six times for eligible borrowers, lowering stress rates and revising criteria across the range.
The latest adjustments, effective immediately, include changes to adverse credit criteria, affordability and pricing, aimed at widening access for borrowers facing financial pressures while seeking to purchase a home. New-build lending is now available up to 90% LTV, with rates starting from 5.66%. In addition, 95% LTV options have been extended to Adverse Tier 4 for borrowers with previous defaults or missed payments, subject to credit scoring.
OSB Group said the updates take into account broker feedback and data indicating strong demand from first-time buyers for high-LTV lending, particularly above 90% LTV. For intermediaries, opening up new-build lending to 90% LTV may present more options for clients who value features such as energy efficiency, move-in-ready properties and developer warranties.
“Our latest residential improvements include options to make new build purchases more accessible and affordable as well as supporting clients who may have had credit blips.” Moloney said. “We understand that life is busy and in our view, a missed direct debit shouldn’t block the route to homeownership.
“We’ve also added a new range of one-year fixed products, reduced rates for more customers with heavier adverse, and offer fee options of £0, 1%, or £995. It means that the wide ranging residential product range at Precise, offers practical solutions for brokers working hard to secure homeownership for their clients.”
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