Female-led broker firm launches, calls for more women in leadership roles
The launch of a new whole-of-market brokerage in London has brought renewed focus to the growing movement of women demanding change and leadership roles in the mortgage industry.
Founded by Heather Greatorex (pictured left), Heath Mortgage Solutions has secured investment from Heath Protection Solutions, which now holds a 20% stake in the brokerage. The venture is supported by Naomi Greatorex (pictured right), managing director of Heath Protection Solutions, establishing a mother-daughter partnership within the financial services sector.
Heather, who previously advanced from administration to management at LDN Finance, said the launch is about more than starting a new business. “This journey isn’t just about starting a mortgage company, it’s about building something together as two women, from two generations, showing that family, trust, and female leadership can be at the heart of this industry,” she stressed.
“There needs to be more young females in the mortgage industry, and I want other young women to see that there is a place for us, not just to take part, but to lead and drive innovation. This is a huge milestone, and I’m thrilled to bring Heath Mortgage Solutions to the market.”
The new brokerage will provide specialist mortgage advice to both residential and buy-to-let clients. Heath Protection Solutions, which has offered protection advice since 2014, sees its investment as part of a broader strategy to promote diversity and close the advice gap in financial services.
“I am really excited to be able to support Heather, launching her new mortgage brokerage business,” Naomi said. “I established Heath Protection Solutions in 2014, and I am looking forward to seeing how Heath Mortgage Solutions can help support more clients, access quality, whole of market mortgage advice.
“Mortgage advice through a younger, female led business, is, in my opinion exactly what the mortgage industry needs. While we will be working together, as I have a share in the business, they will remain two separate businesses. The investment forms part of Heath Protection Solutions wider growth strategy, having recently launched with a number of new partners, including Norton Insurance Brokers, and we believe through working together, we can bridge the advice gap.”
Meanwhile, Greg Cunnington, head of strategic accounts at Legal & General, welcomed the launch of the new female-led brokerage. “Having had the pleasure of working with Heather previously, it is great to see the launch of her new business,” he said.
“The encompassing of and emphasis on the protection partnership here ensures holistic advice will be available to customers to cater for their requirements both financially and protection wise, both at the point of enquiry and application but also increasingly importantly throughout the lifetime of their mortgage and will ensure the best customer outcomes as all requirements will be assessed by experts.
“There is a real need to ensure the mortgage market continues to encourage young talent to join, with a real need for quality advisers wanting to build a career in this industry, and I know Heather will endorse this in the coming years and will be a superb role model.”
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